Career as a Celebrity Manager in India 2023

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We all have a celebrity that makes you skip a heartbeat. Or a celebrity that we all wish to see frequently on the screen, and hopefully someday in person. 

Help celebrities not to spill the tea!
source Help celebrities to not spill the tea!

Celebrity interviews give us a partial glimpse into their lives. Only to realize it is not an easy cup of tea (or coffee?). The name that always pops up in those interviews is “my manager’. Celebrity Managers manage projects, brand endorsement, promotions, and many other aspects connected to a celebrity’s professional life. 

Ever wanted to be close to the limelight, but not exactly in the limelight? Celebrity manager might just be the career for you. Read the blog to learn more about a career as a celebrity manager, job roles, career paths, industries, and salary insights. 

What does a Celebrity Manager do? 

A celebrity manager manages and plans the schedules of famous people and represents, promotes, and advances their careers. Additionally, they manage promotional launches, events, appearances, parties, marketing, advertising campaigns, etc.

The nature of the job as a celebrity manager can typically take on three functions for their clients. They are:

  • An executive manager, will communicate on behalf of the client and oversee their activities.
  • A tour manager is typically required by stage performers such as musicians to manage tour venues and schedules.
  • A business manager, who takes care of the client’s investments and finances.

A celebrity manager may be responsible for a single or multiple celebrity clients, with their daily responsibilities in their career as a Celebrity Manager consisting of,

  • Overseeing social media accounts
  • Dealing with media outlets
  • Managing the schedules of their clients
  • Planning tours, travels, or public and media appearances
  • Creating marketing strategies for the celebrity’s brand and dealing with any negative press
  • Organising, negotiating and managing contracts for projects
  • Making sure the preferences of the celebrity is met
  • Providing advice for investments and finances

To successfully take on these responsibilities, a celebrity manager must be available to their clients at any time. This could entail late nights and 7 days of work weeks regularly.

Job Roles for a Celebrity Manager

Besides the previously mentioned typical job functions of a celebrity manager, there are several other job roles you can take on if you are looking to pursue a career as a celebrity manager. They are as follows:

Love her or hate her, you will have to say the same phrase.
source Love her or hate her, you will have to say the same phrase.

Social Media Manager:
Manage the social media accounts, such as Instagram and Twitter for the celebrity. This role would also require you to advise on the sort of content the client can produce to help them stay trending and also true to their brand.

Public Relations Manager:
Not a role for the faint-hearted as you will be dealing with the press, and ensuring a positive image is portrayed of your client. You will also be managing public appearances that will help enhance the celebrity’s image.

Executive Assistant:
A role where you will always be at the side of the celebrity. The responsibilities of this role can entail anything from organizing personal events to simply getting them a coffee. Being at the beck and call of the celebrity is critical here.

Security Manager:
An individual in this role is very important to celebrities, as it is a question of the safety of their families and themselves.

Career paths for a Celebrity Manager

Through the blog, we will emphasize the skills you will have to master through experiences and courses to become a celebrity manager. Here’s a brief about pathways you can follow for a career as a Celebrity Manager-

Path I

  • Minimum of 60% in Grade 10
  • Diploma in Celebrity Management/Public Relations/Advertising
  • Graduation in PR/Business/Management/Mass Communication/Advertising or related fields.

Path II

  • Minimum of 60% in Grade 10
  • Minimum of 55% in Grade 12 (any stream)
  • Graduation in PR/Business/Management/Mass Communication/Advertising or related fields.

Internships are crucial to beginning your career as a Celebrity Manager. After completing either of the pathways, one can pursue a postgraduate degree in fields related to their undergraduate studies. 

Salary in different stages of a career as a Celebrity Manager

A graph on salary insight of Celebrity manager
A graph on salary insight of Celebrity manager

A career as a celebrity manager is a niche one with limited growth opportunities in terms of job positions. However, that does not mean there is no growth in salary packages with relevant experience and scope of responsibilities.

The average annual salary package in a career as a celebrity manager is ₹8.5 lacs in India.

Skills Required to become a Celebrity Manager

The career skills that can help you become a successful celebrity manager are:

Administrative Skills: Because celebrity managers handle clients’ calendars and respond to calls and emails, among other tasks, much like personal or administrative assistants do, this set of skills is the foundation for success.

Rather, everyone's expectations
source Rather, everyone’s expectations

Negotiation Skills: Managers of celebrities who schedule performances, appearances, or roles for their clients should feel confident negotiating terms and conditions. They ought to exude confidence and persuasion.

Organization Skills: Celebrity managers may be in charge of several activities at once. They must be extremely well-organized, possess effective time-management techniques, and be able to multitask.

Interpersonal Skills: Because they deal with their clients, publicists, employers, and many other professionals every day, celebrity managers ought to like working with all kinds of individuals. They ought to be personable and at ease in social settings.

Technology Skills: Strong computer skills and familiarity with spreadsheets, scheduling software, digital calendars, communication tools, and email are prerequisites for celebrity managers. Additionally, they must know how to make the most of all the major social media platforms.

Event Planning Skills: Organising and planning personal events for their clients is a big part of a celebrity manager’s job. They will be required to oversee events such as birthday parties, screening events, and other private celebrations.

Social Media Skills: Social media plays a huge role in the persona a celebrity wants to portray. Knowing how to utilize social media and keeping up to date with trends would be a big plus to your career as a celebrity manager.

Is Celebrity Management a good career option?

One think you can surely say in your career as a Celebrity Manager
source One thing you can surely say in your career as a Celebrity Manager

The world will never be short of celebrities. Nowadays, it’s not only actors, athletes, or musicians that are celebrities. There are also up-and-coming influencers on social media platforms such as Instagram and TikTok that are considered celebrities.

According to the Bureau of Labour Statistics, the global celebrity management industry can see a growth of 20% in the next 10 years, due to the growing influencer personalities coming up.

Although it is a stable industry, there isn’t significant industry growth in the field of celebrity management. However, the allure of this industry is not from the growth of the industry itself, but rather the opportunity to work and be around celebrities.

Guess who did Lady Gaga call afterward?
source Guess who did Lady Gaga called afterwards?

Type of industries Hiring Celebrity Managers 

The best industries to work in for a career as a celebrity manager would be those that have people with a mass following. That mostly tends to be the entertainment industry. The following industries are those that have high requirements for celebrity managers:

  • Bollywood
  • TV Entertainment
  • Social Media Influencers
  • Music Entertainment
  • Stage Performers

Top Recruiters for Celebrity Managers in India 

Top recruiters for Celebrity Managers in India
Top recruiters for Celebrity Managers in India
  • Exceed Entertainment:
    A renowned talent management agency that specializes in services such as social media influencer marketing, brand endorsements, merchandising, and film/tv marketing.
  • HT Media:
    A mass media company based out of Delhi, they are known to create award-winning content in various forms of media.
  • Qyuki Digital Media:
    A platform for up-and-coming performing artists and creative minds to earn money from their work, founded by Shekhar Kapur, AR Rahman and Samir Bangara.
  • Approach Entertainment:
    An award-winning film production organization headquartered in Mumbai. They also heavily focus on celebrity management.
  • Rapid Kings:
    A leading talent management agency that deals with top artists in various industries such as Bollywood, music, and stand-up comedy.
  • Yuvraj Entertainment:
    Exclusively for music talent, they are a well-reputed booking agency for a multitude of popular singers.

Courses to upskill as a Celebrity Manager

If you are interested in pursuing a career as a celebrity manager, it is always a good idea to supplement your bachelor’s degree in any field with a specific certificate course. Here are some certificate courses you can explore for a career as a celebrity manager.

  • Certificate in Celebrity Management
  • Public Relations: Best Practices and Ethics by Saylor Foundation.
  • Certificate program in celebrity management (CPCM) by the Institute of Event Management (IEM)
  • Specialization Certificate program in Celebrity Management
  • Executive Development in Talent Management
  • Certificate in Talent Management
  • Certificate in Artist Management
  • Celebrity Management Certification NDIEM
  • Certificate program in advertising and public relations by Welinkar Education

Qualifications to become a  Celebrity Manager

A specific set of credentials, experience, and skills are required for a celebrity manager. Three to four years of undergraduate programs and experience in either marketing or public relations may be required for a celebrity manager position.

Degrees in India

A celebrity manager needs to have the same education and experience as anyone of education and experience as anyone working in a senior management role. An option is a three-year bachelor’s degree in corporate management, marketing, public relations, media, or finance.

A bachelor’s degree in literature, film, or arts administration is equally suitable.

UG degree 

A commercial approach and financial understanding are required to become a successful celebrity manager. The eligibility criteria and top colleges are discussed in our blog- How to become a Celebrity Manager. 

Here are a few undergraduate degrees you can opt for to start a career as a celebrity: 

  • Bachelors in Bussiness Management  
  • Bachelors in Management Studies
  • BA in Economics and Business Administration
  • BA (Hons) in Advertising, PR and Media
  • Bachelors in Journalism and Mass Communication

PG degree

The eligibility criteria for applying for a postgraduate degree in India are a minimum of 55% or equivalent grade point average in bachelors and university entrance exam scores. 

Here are a few postgraduate degrees you can opt for to start a career as a celebrity: 

DegreesDuration
MBA in Management2 years
MBA in Marketing2 years
M. Comm in Media Management2 years
MBA in Communications2 years
M. Comm in Public Relations2 years

Degrees Abroad

In case you are interested in studying abroad, think of applying to universities in a city with significant art, sports, or entertainment sectors, such as New York or Los Angeles. In these places, there may be more opportunities for you to connect with industry insiders and find internships.

The eligibility criteria for an undergraduate degree are discussed in our previous blog. One can opt to pursue a bachelor’s in Communication & Public Relations/Fashion Management & Marketing/ Communication and Media: Concentration in Public Relations/Marketing, Advertising, and Public Relations/Branding.

To apply for a postgraduate degree abroad in PR/Marketing/advertising, one should meet the following criteria:

  • A minimum of 55% or equivalent grade point average in a bachelor’s.
  • Language proficiency test scores – TOEFL, IELTS, PTE.
  • Application essay/questionnaire.
  • Letter of recommendation/ statement of purpose.

Here are a few postgraduate degrees abroad you can opt for to start a career as a celebrity: 

DegreesDuration
MBA in Management2 years
MBA in Marketing2 years
MBA in Journalism2 years
MA in Film Studies2 years
MBA in Public Relations2 years

References for Celebrity Managers 

People you can follow to know more about a career as a celebrity manager

If you want to vicariously experience the life of a celebrity manager, try following these people online:

  • Shah Rukh Khan’s manager, Pooja Dadlani (@poojadadlani02)
  • Ranveer Singh’s manager, Susan Rodrigues (@susanrodrigues23)
  • Priyanka Chopra’s manager, Anjula Acharia (@anjula_acharia)
  • Richard Lovett, Creative Artists Agency (@richardlovett1)
  • Brian Swardstrom, United Talent Agency (@brianswardstrom)
  • Ari Emanuel, WME (@theariemanuel)
We know you can become a Celebrity Manager!
source We know you can become a Celebrity Manager!

A career as a celebrity manager can definitely be an exciting one if you are fond of the industry. Being amongst the celebrity network, organizing parties, and getting a glimpse into their life does sound great, doesn’t it?

However, you need to have the skills to work under pressure and with other people to manage celebrities effectively. Learn relevant skills for a successful career as a celebrity manager by trying out Clever Harvey’s JuniorMBA in Digital Marketing, Design & Branding, and Advertising.

FAQ Section for Career as a Celebrity Manager  

What jobs can you meet celebrities?

To be able to network with celebrities so you can start a career as a celebrity manager, you could start at a job where you will get the opportunity to do so. These jobs include advertising, journalists, high-end hospitality workers, and tv/film assistants.

How do I contact a celebrity manager?

You can usually find a way to contact celebrity managers through a simple google search. You may be able to get their social media or email addresses and send them a message through that channel. You could also contact the agency they work for, which would be easier to find out, and get in contact with them through the agency.

Do all celebrities have managers?

Some actors only have an agent, while others have both. Everything depends on what you are seeking and what you currently require for your work. Keep in mind that having both can result in a 25–30% pay cut in your future employment.

Why do celebrities need a manager?

A celebrity manager is a specialist who aids celebrities in managing their hectic schedules. Additionally, they offer consistent help, encouragement, and industry knowledge to help a celebrity efficiently manage their workload.

How do actors find managers?

Referrals are among the most effective strategies to find a manager. An agent, producer, casting director, friend, coworker, or other references can make this referral. There are countless options, but make sure the referral comes from someone who gets along well with the boss you want.

Can actors have two managers?

For professional and legitimate representation, many actors sign with separate agencies. They choose a smaller agency offering more individualized care for legitimate representation and sign with a large commercial agency specializing in commercials for greater coverage.

What is the difference between an actor’s agent and a manager’s?

In contrast to talent agents, managers are not subject to regulation, do not need a specific license or certification, and are not required to work for a management business, though some do. Since anyone can be a talent or company manager, relatives of talent occasionally take on the position.
Managers, as opposed to agents, might have you as their sole customer, which ensures a high level of individualized care. Unlike many agents who come and go, they might also continue with you for the duration of your career.

Where do celebrity managers work?

The best industries to work in for a career as a celebrity manager would be those that have people with a mass following. That mostly tends to be the entertainment industry. The following industries are those that have high requirements for celebrity managers:
Bollywood
TV Entertainment
Social Media Influencers
Music Entertainment
Stage Performers

What are the job roles for Celebrity Managers?

Besides the previously mentioned typical job functions of a celebrity manager, there are several other job roles you can take on if you are looking to pursue a career as a celebrity manager. They are as follows:
Social Media Manager
Public Relations Manager
Executive Assistant
Security manager

What does a Celebrity Manager do?

A celebrity manager manages and plans the schedules of famous people and represents, promotes, and advances their careers. Additionally, they manage promotional launches, events, appearances, parties, marketing, advertising campaigns, etc.
The nature of the job as a celebrity manager can typically take on three functions for their clients. They are:
An executive manager, who will communicate on behalf of the client and oversee their activities.
A tour manager is typically required by stage performers such as musicians to manage tour venues and schedules.
A business manager, who takes care of the client’s investments and finances.

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Want be help a talented person to come into the limelight? Become a Celebrity Manager. Read more to know about a career as a celebrity manager in this blog.
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