Expectation vs Reality: Influencer Marketing

What people think working in Influencer Marketing is like…

[{"selector":"#anim-e090a857-540c-4d00-9afc-d38a16dd74f0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-37ab62fa-894e-4472-9125-c20670cb6613","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

[{"selector":"#anim-2cc75fdf-af54-4946-82ed-76698cb4c75b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4de8ded-d27d-4e61-9e1d-90bcb3564521","keyframes":{"transform":["translate3d(0px, 461.72862%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Scrolling through Instagram Swipe up to know more

[{"selector":"#anim-a63ead88-5e46-45b8-93b6-f83ef07a910b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd8d0c0e-1d14-4051-b801-8674db38fa9c","keyframes":{"transform":["translate3d(0px, -1697.84026%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Meeting famous people Swipe up to know more

[{"selector":"#anim-b2944629-3f9e-4a54-a309-d68f22f5f86c","keyframes":{"transform":["translate3d(115.14195%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-185eb699-73d1-4e7e-b7a2-6bbef5cdee27","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2c725e28-5ed3-4d17-bfe7-7dcc2283df9f","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Making reels Swipe up to know more

[{"selector":"#anim-de6fd59e-0b15-457e-8da8-5f8467db15e6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-878bad2c-e319-47f4-9617-eee828eb88c8","keyframes":{"transform":["translate3d(0px, 268.51861%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Watching ‘Keeping up with the Kardashians’ Swipe up to know more

[{"selector":"#anim-935c4718-2a0a-4fda-90ab-402297972ebe","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1a432925-5715-4f8d-8b4f-a3865a73da65","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] What being in Influencer Marketing is really like… Swipe up to know more

[{"selector":"#anim-4df5ac96-67e8-4668-990a-39146a360e30","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a2e66472-dea7-487d-9da7-a1807be18d4f","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Brainstorming campaigns Swipe up to know more

[{"selector":"#anim-95391c2f-11d1-4084-bf48-cf7e7773feba","keyframes":{"opacity":[1,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b52c4fe5-868e-4d0e-87a9-f8ac866392b0","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Conducting research on target markets & engagement rates Swipe up to know more

[{"selector":"#anim-df0d7e94-049b-41cd-997d-6dc4390fe8dc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-73c29cab-3dc1-4312-b900-a5b7aed8b7bf","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Sending 1234567689 emails every day Swipe up to know more

[{"selector":"#anim-5a30022e-2614-4644-8bf8-3af75e6c54b3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-13504edc-4d5f-4595-9ded-4c75d3be947d","keyframes":{"transform":["translate3d(115.23810%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Negotiating contracts Swipe up to know more

[{"selector":"#anim-d6dd751a-a964-456e-be56-473abf6c8adb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-73a6adf9-4959-41cd-bb19-376bddc5f97c","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Analyzing campaign data Swipe up to know more

[{"selector":"#anim-9a3715ac-77ef-494e-9893-fe43cc607eac","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ecc4dcf0-82cf-4b2e-8d6f-772b022c0efc","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3967033f-875a-4c61-982f-7546aa87f85c","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2c3fbb11-7e82-45f0-b8f1-61b6514b2cbd","keyframes":{"transform":["translate3d(0px, -519.51926%, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5e92434d-3141-4763-9e57-c55f52667651","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4f2ea72b-e55e-479a-9eaa-212e59449525","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-018544cc-e952-4de5-9f73-a0268f991675","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-2037ff94-dc03-4f51-8aea-224b208048ad","keyframes":{"opacity":[0,1]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-02866e70-f7f3-45d9-8730-89ae294e5897","keyframes":{"transform":["translate3d(-119.25675%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-58807f6a-0c74-43d6-9511-f37533844baa [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Interested in learning more about Marketing? Marketing? Sign up for a JuniorMBA course today. Sign up for a JuniorMBA course today. Learn from industry-certified projects & case studies on real companies! Swipe up to know more