How To Become A Chief Marketing Officer- Detailed Guide


For any business to thrive, it is very important for a company to boost its sales and make sure that its products and services are sold. This won’t take place on its own. Every company needs to think things through and come up with great strategies to achieve its goals. 

Have you ever wondered if you could lead a team of individuals to manage the marketing activities of a company? Since a Chief Marketing Officer (CMO) has to take charge of developing strategies to increase the sales of a company, the shoulders of a CMO are loaded with huge responsibilities. 

Do you think you have the caliber to take on a job that requires you to accept responsibility and tackle challenging tasks? If yes, then you must read this blog about how to become a Chief Marketing Officer[CMO] and what are the requirements to become a CMO. 

How to become a Chief Marketing Officer

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Who Is A CMO?

A Chief Marketing Officer (CMO) is one of several corporate executive positions known together as the “C-suite”. A CMO holds the highest marketing position inside an organization and is in charge of both managing the marketing staff and creating and implementing the brand’s marketing strategies. The main objectives of the CMO are to raise sales and brand recognition.

How To Become A Chief Marketing Officer [Step by Step]

Step 1: Stream Selection

If you want to become a Chief Marketing Officer, you can either take the Commerce or Arts stream after 10th since both these streams provide you with an opportunity to study subjects such as marketing, business management, advertising, public relations, etc. 

Also read about: 10 Careers in Advertising with the Best Future Scope

Step 2: Certification Courses & Project Courses

Taking up courses once you realize the field you want to pursue helps a great deal to polish your skills and brush up on the basics you need to know before entering the field. 

Consider taking these certificate courses:

  1. Chief Marketing Officer program
  2. Digital Marketing
  3. Introduction to Online Marketing Strategies 
  4. Fundamentals in Strategic Marketing and the Marketing Environment
  5. Introduction to Marketing
  6. Introduction to Marketing Management
  7. Marketing Through Internet and Social Media

If you are really keen on learning about these topics, and want hands-on exposure and learn more about how to become a Chief Marketing Officer, check out the Clever Harvey Junior MBA course.

Step 3: Education

How To Become A Chief Marketing Officer After 10th 

Once you complete your 10th standard, you can take up these online Diploma courses to enhance your knowledge about the profession. Many students take up online courses along with their 11th and 12th standard studies. It is a great opportunity to acquire the soft skills and the basics required to become a CMO. 

Here are a few online courses that you can consider.

Diploma in Marketing Management10-15 hours
Diploma in Modern Marketing Management6-10 hours
Diploma in Social Media Strategy10-15 hours

How To Become A Chief Marketing Officer After 12th 

To start your rise to the position of chief marketing officer, you typically need a bachelor’s degree in a field of business or marketing. Ideally, students aspiring to become CMOs graduate in business administration, marketing, advertising, and related fields. 

There are a wide variety of undergraduate courses that are available to students. 

What To Study In India To Become A Chief Revenue Officer?

Undergraduate Courses For Chief Marketing Officers

B.Com (Bachelor of Commerce)3 years
B.Com (Bachelor of Commerce) Marketing3 years
BBA (Bachelor of Business Administration) Sales and Marketing3 years
B.Com (Bachelor of Commerce) Accounts and Finance 3 years
BBA (Bachelor of Business Administration) Finance3 years

Diploma Courses For Chief Marketing Officers

Diploma in Sales and Marketing 1 year

Top colleges for Management Studies

  1. Amity International Business School, Noida
  2. Christ University, Bangalore
  3. Faculty of Management, Banasthali University, Rajasthan
  4. Institute of Management Studies, Noida
  5. Lala Lajpat Rai College of Communication and Economics, Mumbai
  6. Madras Christian College (MCC), Chennai
  7. Mount Carmel College, Bangalore
  8. Narsee Monjee College of Commerce and Economics, Mumbai
  9. Shaheed Sukhdev College of Business Studies, Delhi
  10. Wilson College, Mumbai

While more competitive positions search for candidates with additional education qualifications, like an MBA degree, an additional business certification (like Certified Marketing Management Professional or Professional Certified Marketer), or other relevant master’s degrees or certifications, the majority of CMO positions require candidates to have at least a bachelor’s degree in business administration, business development, or a related field.

Learn more: How to become a Retail Manager

What To Study Abroad To Become A Chief Marketing Officer?

Most people go abroad to pursue their higher studies, that is, their masters. But you can also start your undergraduate course abroad to become a Chief Marketing Officer.

Here’s everything you need to know about what you should study abroad to become a Chief Marketing Officer.

Graduate Courses For Chief Marketing Officers

CoursesCollege Name Duration
Bachelor of Science in CommerceMiami University3-5 years
Bachelor of Science [B.Sc] (Business Management with Marketing)University Of Birmingham3 years
B.Com Marketing University of Sydney3 years
B. A Management Marketing Victoria University of Wellington3 years

Diploma Courses For Chief Marketing Officers

Course Name College NameDuration
UG Diploma in Business AdministrationMcMaster University1 year
UG Diploma in Business AdministrationUniversity of Victoria 2 years
UG Business Management (Diploma)Dalhousie University2 years
PG Diploma in Business AdministrationUniversity of Birmingham 1 year

Step 4: Job Preparation

The job preparation is the most important part about knowing how to become a Chief Marketing Officer. This is what will help you when you apply to become a CMO.

Here’s a list of a few things you will need to consider while preparing for the job of a Chief Marketing Officer.

  1. A high level of technical acumen is necessary for the CMO position nowadays in order to fully utilize the tools and social media platforms that are crucial to marketing operations.
  1. CMOs are required to manage how the business uses analytics platforms to comprehend client preferences, priorities, and patterns, notably through user-generated content, and how that knowledge might increase sales.
  1. They are also expected to oversee marketing initiatives and client outreach through both established and upcoming social media platforms, in addition to more conventional means.
  1. To that end, CMOs must be extremely curious and creative, able to spot emerging technologies that could disrupt their market or organization, and also able to respond by advising their C-suite peers on how to reposition the firm.
  1. With a focus on marketing expansion, the majority of CMOs have around 10 years of well-rounded experience in business development or marketing in roles with growing responsibility.

If you are really keen on learning about these topics, and want hands-on exposure and learn more about how to become a Chief Marketing Officer, check out the Clever Harvey JuniorMBA Chief Marketing Officer course.

What Skills Does A CMO Need?

Skills to become a CMO
Skills to become a CMO
  1. Powerful leadership abilities
  2. Abilities in verbal and writing communication
  3. Knowledge of data analysis software
  4. The capacity to plan and carry out marketing strategies through both established and emerging channels
  5. Teamwork
  6. Organizational
  7. Humility
  8. Technical skills

Salary of Chief Marketing Officer

A Chief Marketing Officer (CMO) in their first few years of employment makes, on average, ₹500,000 in total salary (tips, bonuses, and overtime pay included). The typical total remuneration for a mid-career Chief Marketing Officer (CMO) with 5–9 years of experience is ₹1,232,790.

An experienced Chief Marketing Officer (CMO) with 10-19 years of experience earns an average total compensation of ₹2,745,000. In their late career (20 years and higher), employees earn an average total compensation of ₹2,283,000.

Top Recruiters in India for CMO role

Top recruiters in India for CMO
Recruiters in India
  1. Reliance Industries
  2. Tata Consultancy
  3. HDFC Bank
  4. Hindustan Unilever
  5. Infosys
  6. Kotak Mahindra 
  7. ITC infotech
  8. Wipro
  9. Larsen and Toubro
  10. Axis Bank

Top recruiters abroad for CMO role:

Top recruiters abroad for CMO
Recruiters abroad
  1. Netflix
  2. Apple
  3. Microsoft
  4. MasterCard
  5. Procter and Gamble
  6. Lowes
  7. Lego
  8. Adobe
  9. Facebook
  10. Walmart

In this blog we’ve discussed the hard and soft talents you’ll need, and typical career pathways on how to become a Chief Marketing Officer. You can achieve that broader focus and improve your overall effectiveness as a corporate professional by complementing your work experience with strong business qualifications and education.

We hope this blog helped you to understand everything you needed to know and answered all your questions about how to become a Chief Marketing Officer and all the requirements.

Types of careers in Marketing

FAQs related to how to become a CMO

How long is the process of becoming a CMO?

For the most part, experience is required to become a CMO. A corporation could need between three and ten years of experience. New CMOs are likely to make less money than experienced CMOs with 15 to 20 years of experience.

Does becoming a CMO require an MBA?

Beginning with a bachelor’s degree in business or marketing is recommended for aspiring CMOs. After that, they might pursue an MBA or a marketing master’s degree. Professionals should have 10 years of experience managing marketing teams in addition to their education.

Can a CMO become a CEO?

A CMO who is accelerating top-line growth and who has significant influence over business strategy is in a prime position to become CEO. Marketing is the finest department to find CEO talent for consumer goods firms.

What is the CMO job?

An organization’s marketing and advertising strategies must be planned, developed, and carried out under the direction of a chief marketing officer. They have significant responsibilities that vary from corporate strategy to creative influence, and they play a crucial role in the development of a company.

What does a CMO do in a startup?

The chief marketing officer (CMO), along with the head of sales, is typically one of two key positions at a business that is in charge of fostering growth. In essence, CMOs are in charge of expanding the company’s user base and are held accountable for its goal.

Who works under a CMO?

Most chief marketing officers (CMOs) have advanced degrees in both business and marketing and report to the CEO or COO. The title of chief marketing technologist may also be used by a CMO with significant experience in information technology (CMT).

Is it hard to be a CMO?

Yes. It can be challenging for CMOs to become CEOs. This is due to the position’s focus on marketing competence rather than the big-picture outlook adopted by other C-level jobs.

How much do chief marketing officers make in India?

The average yearly income for a chief marketing officer in India is 36.0 lakhs, with salaries ranging from 4.8 lakhs to 102.0 lakhs.

What does a CMO do?

1. Construct and carry out marketing programs
2. Brand management
3. Work with other C-suite positions
4. Managing marketing communications
5. Market research
6. Product Management

Which position is higher CMO or CEO?

Along with the board and other CXOs, the CMO is a crucial member of the CEO’s team. Most often, the CEO, together with a strategic marketing team working alongside, constitutes the CMO’s highest level of accountability.

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