What's an artist manager?
A professional representative and advisor for a musician or band who helps build their career by getting their music in the hands of producers
Music industry contracts are incredibly complicated. A large part of artist management is advising clients on business decisions and negotiating on their behalf.
Negotiating contracts with producers
A manager can help craft a musician’s public image with an eye toward current trends in music and pop culture.
Marketing and image
Touring
Managers work with an artist’s record label and booking agent for putting together their client’s touring schedules.
Managers help nurture an artist’s creativity. Artist managers often have contacts in the industry with producers who can collaborate with their clients
Artist Development
An artist’s success depends on good promotion. A manager works to promote their clients' music and get them featured on music websites and publications
Promotion
Good managers build teams around an artist to help them manage their finances and keep tours and production under budget.
Budgeting and money management
Managers are responsible for working out their own individual contracts with the artists. These management contracts almost always involve the artist manager taking a fixed percentage of the profit
Contract with the Artist
As artists grow more successful, opportunities crop up outside of the music industry. Music superstars often appear on TV shows and films in order to diversify their brand and expand their reach
Scope