What does a

SEO Specialist

really do?

Who is a SEO Specialist?

A search engine optimization specialist (SEO) uses digital analytics and marketing skills to increase a company's online presence

Analyse the results of the previous day’s work

Create a plan for the day, including keyword strategy, web design changes and blog articles

Optimize the website through link buildup (adding links that lead to your website to get higher rankings in search engines)

Conduct research for relevant keywords to be added in website content

Make changes to the website to get higher visibility, including hidden elements like title tags and meta descriptions

Analyze the practices of similar and competing websites

Brainstorm new ideas for the blog articles on the website

Collaborate with other departments such as social media, content and performance marketing

Create the daily report to communicate a summary of the analytics

Prepare potential steps for the next day

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