Who is a SEO Specialist?
A search engine optimization specialist (SEO) uses digital analytics and marketing skills to increase a company's online presence
Analyse the results of the previous day’s work
Create a plan for the day, including keyword strategy, web design changes and blog articles
Optimize the website through link buildup (adding links that lead to your website to get higher rankings in search engines)
Conduct research for relevant keywords to be added in website content
Make changes to the website to get higher visibility, including hidden elements like title tags and meta descriptions
Analyze the practices of similar and competing websites
Brainstorm new ideas for the blog articles on the website
Collaborate with other departments such as social media, content and performance marketing
Create the daily report to communicate a summary of the analytics
Prepare potential steps for the next day
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