What does a Public Relations Specialist do?

Also known as Communication or media professionals, Public relations (PR) professionals work on behalf of a firm, organisation, individual, politician, or government to connect with the general public.

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To assist in establishing awareness and sustain a specific image, PR experts communicate their employers' or clients' message to the public, typically employing media sources as a way of doing so.

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Create press kits with press releases, pictures, pitch letters, case studies, feature pieces, and trend stories for media outlets.

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Assist in maintaining the employer's or client's identity and reputation.

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Gauge audience sentiment for their clients through surveys, polls, and social media listening.

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Develop and maintain ties with local and national news organisations.

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Arrange for the employer or client to appear at press conferences, interviews, and other media and event appearances.

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Prepare speeches for representatives of the customer or employer.

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Respond to information requests from the media.

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Examine advertising and marketing strategies to make sure they're in line with the PR objectives.

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Track, assess, and share the results of public relations initiatives.

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Salary of a Public Relations Specialist – Median Annual Salary: 45L. – Annual Salary for the Top 10%: 86L. – Annual Salary for the Bottom 10%:  25L.

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