What does a Product Manager really do?

A product manager sets the strategy, road-map, and feature definition for a product or product line.

A product manager’s role may also include product marketing, forecasting, and profit and loss (P&L) responsibilities.

Product managers analyse market conditions, laying out a product vision that delivers unique value based on customer demands.

There are many different types of product management roles. Different organisations will define positions differently.

Product managers often transfer from positions in other departments — such as marketing, sales, engineering, and project management.

At the highest level, they are responsible for setting the product's vision and strategic direction.

Product managers translate product strategy into planned work — defining what you will build and when you will launch it.

Product managers are responsible for crowd-sourcing, developing, and curating ideas that will deliver value to customers.

Product managers prioritize features by ranking them against the strategic goals and initiatives.