What does a Media Manager really do?

Media managers are communication specialists who develop and implement all targeted content for various media platforms.

They research, write, proofread, and edit all media content, implement and manage media campaigns, and deliver public relations and communications plans.

Identify press opportunities through evolving issues. For example, they use certain current events to promote their company via press releases

Develop content for  press releases and ensure that key messages align with vital business strategies.

Serve as the organisation’s media liaison and formal spokesperson. Communicate with the media point of contacts.

Scan the media marketplace to keep up-to-date on the latest media trends. For example, keep up with the latest memes.

Monitor online and offline campaigns to ensure smooth operations, and report on the results.

Negotiate with media channels to close competitive deals. This involves being the company's Point of Contact with various ad and media agencies.

Build and manage the organisation's social media profile and presence. Develop Social Media strategies

Build long-term relationships with media influencers. Negotiate and seal deals for potential ad shoots.

Appropriately manage the organisation’s media budget. Optimize utilization of resources.

Ready to explore more exciting careers?

Sign up for a JuniorMBA  today!