What does a Market Research Analyst do?

Consumer preferences are assessed by market research experts to help businesses shape, sell, and market their products and services.

What do they do?

Many market research analysts work as contract employees for consulting organisations.

Where do they work?

Others work as part of a marketing team for consumer and product companies, directly for their employers.

Plan B

Market analysts' duties vary depending on their employer, but they are basically the same.

Roles and responsibilities

Create and assess data collection methods like surveys, focus groups, questionnaires, and polls.

Data collection

Using statistical software, analyse the data.


Interpret the information they've gathered and organise it into statistical tables and reports.

Work on the data

Present their findings to executives and clients in the form of charts, graphs, and other visual aids to assist them in making better-informed decisions.

Work presentation

Create a visual representation of industry trends and rivals so that businesses can forecast how well their products and services will do in the marketplace.

Put up a show

Marketing initiatives and tactics are evaluated for effectiveness.

Strategy is the key

– Median Annual Salary: 50 LPA – Top 10% Annual Salary: 100 LPA – Bottom 10% Annual Salary: 2.5 LPA


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