Here’s a quick overview of how to become a Public Relations Officer.
They develop and execute public relations strategies, draft news releases, and raise money for their organisations. They create, oversee, and carry out public relations plans to help clients preserve and enhance their reputations among internal and external audiences.
Who is a Public Relations Officer?
After 10th grade, it is advised that you study the arts to get knowledge of mass communication and journalism
Step 1: Stream Selection
A two-year master's degree in communication and journalism with a public relations specialisation or a one-year postgraduate diploma in public relations are both options.
Step 2: Educational Qualifications
– It is a great opportunity to acquire the soft skills and the basics required to become a CMO. – After 10th, you can take up these online Diploma courses. Many students take up online courses along with their 11th and 12th standard studies.
Step 3: Educational Qualifications
– Students can enrol in any stream for the 12th grade. – However, in order to be more intellectually in line with the job description, students are expected to enrol in arts or commerce.
#1 After 10th
Candidates can start honing their skills in the field of public relations while enrolled in a bachelor's, master's, or diploma degree.
#2 After 12th
– BJMC (Bachelors in journalism and mass communication - 3 years – BA in journalism and mass communication - 3 years – BMM (bachelors in mass media) - 3 years
#3 Under-Graduate Courses in India
– Bachelors in advertising and public relations - 4 years – Bachelors in digital communication and PR - 3 years – Bachelors of arts in communication and PR - 3 years
#4 Under-Graduate Courses Abroad
Although certification isn't necessary for the majority of PR specialist positions, it can help you stand out from the competition by showcasing your expertise, talent, and up-to-date knowledge. – Introduction to public relations and media - (3-6 months) – Principles of public relations - (1-3 months) – Media ethics and governance - (1-4 weeks)
Step 3: Certification Courses
Considering your skill in communications, you are undoubtedly aware of the importance of first impressions.
Step 4: Job Preparation
– Make your resume stand out by tailoring it to each public relations job opening. – Then, write a fantastic cover letter that catches the attention of your potential employer and provides instances of how you would contribute.
#1 Standout Resume
– Many PR firms demand the production of a portfolio along with a job application. – Include the following elements in your portfolio to enhance your resume. – High-quality assignments – Projects – Samples of work – Internships
#2 Building Portfolio