When you think of an  engagement, what’s the first thing you think of?

If it’s a diamond ring, you’re not the odd one out. But have you ever  thought why?

In 1938, De Beers hired an  advertising agency called  N.W. Ayer whose job was  to push the idea that  a diamond was necessary  for an engagement

The bigger and better  the diamond was, the  more love was in the  relationship

Not only did they accomplish  this in the Western world but  also in countries where  arranged marriages were  more common, like Japan

De Beers changed the way we  think about one of the most  memorable days of our  lives - that’s the power  of advertising

Your teenager can be the next  big advertising genius.  Help them test-drive a  career in advertising.

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