(according to the marketing team at Clever Harvey)
Who is a Performance Marketer?
Someone who is in charge of managing digital ad campaigns to increase the number of views, clicks and sales.
Monitoring the performance of existing campaigns
Using platforms like Google Ads and Facebook Ads Manager
Creating content for new campaigns to align with your strategy
Identifying which headlines and text will work best for your target audience
Working with content writers and graphic designers to develop new creatives
Communicating your vision for the creative they will be working on
Altering aspects of your campaigns to optimise results
Analysing metrics like CAC (how much does it cost to get a new customer) and ROAS (how much revenue you are earning compared to how much advertising money you are spending)
Conducting experiments between campaigns to get data
Performing tests such as A/B tests (trying out two versions of the same concept) and scaling tests (seeing if the current system can work well on a larger scale)
Interested in becoming a
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