(according to the marketing team at Clever Harvey)
Who is a Content Writer?
Someone who writes relevant content to aid in multiple aspects of a business, such as advertising, social media posts, search engine optimisation.
Speak to members from other teams like product, sales, SEO etc to understand new content briefs
Make edits to previous work based on feedback and fact-checking
Research extensively on relevant topics for new content
Read related articles, blogs and social media posts to understand main themes
Write drafts in the necessary format and tone
The purpose of the content could vary, from advertising copy to LinkedIn post to blog article
Communicate with graphic designers and UX designers
Collaborate with them to decide on branding style, graphics and text hierarchy
Send the draft of the creative to editors and supervisors
Plan out content for the next day
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