The Chief Marketing Officer
“Behind every brand you love is a great Chief Marketing Officer!
The best CMOs understand how the customer’s mind works! They know that marketing is not just sales or advertising. They know that it doesn’t matter who the company thinks its competitors are. What matters most is who the customer sees as the company’s competitors!
If you are creative thinker who understands how people think, you would make a great CMO!
Through three action packed programs, you will learn the foundational skills of a Chief Marketing Officer. Learn how marketing and advertising work through a hands-on project with Dominos. Understand how brands leverage the power of social media and get first-hand experience building a campaign with PUMA! And get a ‘behind-the-scenes’ glimpse of how creative marketers catch your attention with the Kellogg’s challenge!”
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