JuniorMBA
Marketing

Want to create your own viral marketing campaigns?

Learn marketing and brand communication. Design a social media campaign for our industry partner- PUMA!

25 Hours

5 hours/ week

Industry partner

97%

Positive reviews

JuniorMBA Marketing
The Impact

Rapid growth in business acumen

Innovation and creativity

Advanced problem solving skills

Orientation to real world career options

Strategic communication skills

Spotting patterns and optimizing solutions

3 Steps to your JuniorMBA!

Foundation

1

Learn core marketing principles
+
Create an original project

Industry Project

2

Learn an industry-grade tool: Canva +

Design an original campaign for PUMA

JuniorMBA Certificate

3

by Clever Harvey and PUMA

Foundation

1

Learn core marketing principles

+

Create an original project

Industry Project

2

Learn an industry grade tool:

+
Design an original campaign for

industry-tool-puma

JuniorMBA Certificate

3

by Clever Harvey and PUMA

What you will learn

Topics taught:

Market segmentation, Product positioning, Product development, Invisible marketing, Brand communication, Creative brief, Social media and its uses, Target personas, Trends and virality, Campaign analysis and a lot more.

Industry Tool:

Detailed Curriculum

  • Introduction to Marketing
  • Market Analysis and Segments
  • Selecting the ideal customer
  • Understanding Perceived Value
  • How to stand out in the market
  • Representing your product
  • The 4Ps of Marketing
  • Unusual ways to communicate
  • Understanding the Brand
  • Present your original Ad Idea!
  • Introduction to Social Media
  • Branding – why the name matters
  • Setting Goals to Measure Success
  • User Personas
  • Social Media – types and purposes
  • Content and Planning
  • Strategies for Trending Content
  • Introduction to Canva and Facebook
  • Introduction to Instagram
  • Introduction to Twitter and Canva Tips
  • Good vs. Bad Social Media Campaigns
  • Complete Campaign Analysis
  • Metrics and Data Analysis
  • How to Mockup a campaign
  • Present your campaign idea for PUMA

Designed by people who understand business | Taught by people who understand teenagers

Upcoming Program starting on

20th September 2021

Days
Hours
Minutes
Seconds

Flexible timings to suit your schedule.
Save your slot now!

3:30 pm - 4:30 pm

4:30 pm - 5:30 pm

5:30 pm - 6:30 pm

6:30 pm - 7:30 pm

8 pm - 9 pm

Our trainers work hard to make every session fun because they know every one of their students are special. Register now to get a class with some of our most popular trainers.

Muskan
Sehra

A corporate professional turned university teacher with a passion for helping students

Subhadra V

Graduate in Social Entrepreneurship, and skill development trainer for underprivileged youth

Karishma
Ahuja

An associate professor of economics who also consults for startups and corporations.

Richard
Sigamani

A professional graphics and web designer with a keen eye for detail, and a sign language teacher

Muskan
Sehra

A corporate professional turned university teacher with a passion for helping students

Subhadra V

Graduate in Social Entrepreneurship, and skill development trainer for underprivileged youth

Karishma
Ahuja

An associate professor of economics who also consults for startups and corporations.

Richard
Sigamani

A professional graphics and web designer with a keen eye for detail, and a sign language teacher

Previous
Next

Earn industry-recognized certification

This program is co-designed with PUMA, the no.1 sportswear brand in India, to teach students how social media channels can be leveraged to create viral marketing campaigns.

Student Showcase

Watch your Child develop

Skills that really Matter

Identifying patterns, setting and tracking goals, concept development, communicating concept through mock ups, strategic communication.

Don’t stop at a JuniorMBA. Be the CEO!

75 hours of learning + lifetime of perks for just ₹45,000​ ₹35,000​

Marketing

What should be Puma’s next big social media move?

You get to propose it!

Strategy

Technology

Frequently Asked Questions

Industry exposure is important for teenagers, but it is hard to secure an internship at a young age. Even if they get an internship, learning is limited because senior people are too busy to train teenagers.

This opportunity combines structured learning in industry-relevant skill along with industry exposure, resulting in every teenager working on a real company challenge with the guidance that they need.

The Junior MBA programs are for students aged 13-18 (entering 8th standard to those that have completed 12th.) You will be placed in a class with students from your own age group.

This program is 25 hours long, divided into 25 sessions of 1 hour each. In the first 10 sessions, you will learn the basics of business and work on your own business plan. You can then take a short break and schedule the next 15 sessions where you will work on a strategy challenge from Samsonite.

You will receive joint certificate from Clever Harvey and PUMA stating that you have completed your JuniorMBA in Marketing along with the corresponding company challenge.

The teaching of the industry skill will be done by a trained Clever Harvey facilitator – the classes are designed to be fun, interactive and provide for hands-on learning.

You may ask for a 100% refund at any time 7 days prior to starting the course.

Once you have started the program, you have the flexibility to re-schedule your sessions if needed.

No refunds will be issued once the program has been completed.

You can take a break at the end of 10 hours and schedule your next 15 sessions after a break. Since you will be working in a team on your projects, we don’t encourage interrupting your schedule unless absolutely necessary.

Yes, absolutely! Your purchase is valid for 6 months, so you can sign up now and start any time in the next 6 months.

Industry exposure is very important for teenagers but it is hard securing an internship at a young age. Even if they get an internship, the learning is limited because senior people are too busy to train teenagers.

 

This opportunity combines structured learning in an industry-relevant skill along with industry exposure, resulting in every teenager working on a real company challenge and getting the best of both worlds.

The micro-internships are for students aged 13 – 18 (entering 8th standard to those who have completed 12th standard).

The micro-internship gives teenagers guided industry experience. Usually, seniors at companies are too busy to mentor and teach young interns. However, the exposure to industry is valuable at this age as students make career choices.

 

Thus, a micro-internship combines structured learning with industry exposure. It works in 4 simple steps:

 

(i) The students will be introduced to the business problem by a senior person from the industry partner

(ii) Clever Harvey teachers will teach them the industry-relevant skill to sole that challenge
(iii) Students will use the skill to solve the business problem, getting feedback and guidance from their teachers
(iv) Final projects will be shared with the industry partner for review. The best projects will get shout-outs and may even be implemented!
Each micro-internship is 15 hours long, divided into 15 sessions of 1 hour each.
These sessions will run for 3 consecutive weeks, from Monday – Friday.

The teaching of the industry skill will be done by a trained Clever Harvey facilitator – the classes are designed to be fun, interactive and provide for hands-on learning.

You will receive joint certificate from Clever Harvey and PUMA stating that you have completed your JuniorMBA in Marketing along with the corresponding company challenge.

You may cancel and ask for a 100% refund at any time 7 days prior to starting the micro-internship.
 
Once you have started the micro-internship, you have the flexibility to re-schedule your sessions if needed.
 
No refunds will be issued once the micro-internship has been completed.

The micro-internship is only 15 hours long, and best completed within 3 weeks. However, should you need to stop and re-start later, we can help you re-schedule accordingly.

Yes, asbolutely. Your purchase is valid for 6 months, so you can sign up now and start the micro-internship any time in the next 6 months.