Junior MBA
Advertising
JuniorMBA
ADVERTISING
skills of an advertising pro.
It's Time Efficient!
15 sessions.
1 hour each.
Mon – Fri for 3 weeks.
It's Fun!
Live, interactive sessions.
Make new friends.
Friendly Faculty.
It's Convenient!
Live, online sessions
via Zoom.
Choice of batch timings.
It's Real!
Learn about
Brands you love.
Build your own project.
It's Industry Certified!
by Domino’s.
Stand out in college
And internship applications.
It's Industry Certified!
by Domino’s.
Strengthen college applications.
It's Real!
Learn about brands you love.
Build your own project.
It's Time Efficient!
15 sessions, 1 hour each.
Mon – Fri for 3 weeks.
It's Fun!
Make new friends.
It's Convenient!
Live, online sessions via Zoom.
Choice of batch timings.
Curriculum
Overview
Key Concepts Covered
- Day 1 - Making a Statement: Introduction to Marketing & Advertising
- Day 2 - What Types of People Buy From You? Segmentation
- Day 3 - Not Everyone’s a Customer: Segmentation Trees
- Day 4 - So, Who Is Your Customer? Targeting an Audience
- Day 5 - What Makes People Buy? Value
- Day 6 - Where Everyone Knows Your Name: Brand Image
- Day 7 - Beating the Competition: Positioning & Perception Maps
- Day 8 - Storyboarding Your Ad for Domino’s!
- Day 9 - What Will You Be Known For? 6 Positioning Strategies
- Day 10 - Getting Technical: Introduction to Powtoons
- Day 11 - Be a Spy: Get Your Intel With Market Research
- Day 12 - What Catches Your Eye? Anatomy of a Good Ad
- Day 13 - Where it All Comes Together: Product, Place, Promotion, Price
- Day 14 - Like, Share & Subscribe: Viral Campaigns
- Day 15 - Presentations!
Industry Project
- You will design and pitch an original video ad for Domino’s!
Industry Tool
Curriculum Overview
Key Concepts Covered
- Day 1 - Making a Statement: Introduction to Marketing & Advertising
- Day 2 - What Types of People Buy From You? Segmentation
- Day 3 - Not Everyone’s a Customer: Segmentation Trees
- Day 4 - So, Who Is Your Customer? Targetting an Audience
- Day 5 - What Makes People Buy? Value
- Day 6 - Where Everyone Knows Your Name: Brand Image
- Day 7 - Beating the Competition: Positioning & Perception Maps
- Day 8 - Storyboarding Your Ad for Domino’s!
- Day 9 - What Will You Be Known For? 6 Positioning Strategies
- Day 10 - Getting Technical: Introduction to Powtoons
- Day 11 - Be a Spy: Get Your Intel With Market Research
- Day 12 - What Catches Your Eye? Anatomy of a Good Ad
- Day 13 - Where it All Comes Together: Product, Place, Promotion, Price
- Day 14 - Like, Share & Subscribe: Viral Campaigns
- Day 15 - Presentations!
Industry Project
- You will design and pitch an original video ad for Domino’s!
Industry Tool
Loved by students
& parents
Poorv Gupta
BD Somani, Mumbai
It’s been an incredible experience! I’ve been interested in marketing strategies and this program helped give direction to me.
I am certain I want to study marketing further and even do my Masters in this field!
D Sowmika
Visakha Valley School, Visakhapatnam
The JuniorMBA experience was way beyond my expectations. I am amazed with the ease and creativity with which complex topics were explained.
I am actually a shy person, but this course helped me overcome my fear, boost my confidence, interact and work with new people.
Atharva Singh
City Montessori School, Lucknow
Last year of school, academic pressure, university applications and so much more! Initially I thought this course will be boring and un-interactive. But it wasn’t!
JuniorMBA gave me an opportunity to present my skills in the real world and provided an empty canvas to test my skills on!
Moira Arora
KRM Vikas Puri, New Delhi
This course makes you think like a CMO, understand their perspective and their day to day work.
There was a lot of focus on teamwork and how to analyze ads or products.
It gave me a good understanding about an MBA, and now I look forward to doing one in the future.
Umika Verma
Sacred Heart Sr. School, Chandigarh
Who’d have thought I would do such technical or professional work. Presenting in front of the judges really motivated me and helped
boost my confidence.
I didn’t consider marketing as a career option since really didn’t know much about it, but after this course I’m quite interested to.
Saatvik
Chitkara University, Chandigarh
I’ve learnt that marketing is very underrated!
After doing this course, I can now see that it plays an extremely important role in a business. CMOs are extremely smart and have to take so many major decisions. I did not realise how significant their jobs were!
It’s opened my eyes to a new career option.
Rishabh Girish
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My experience at the JuniorMBA course was amazing and we learnt about so many concepts like value proposition charts, revenue streams and business models and I understood every bit of it.
Because of this course I aspire to become the CEO of a company one day and the skills that I learned in this course will help me achieve that.
Pia Maniar
13 years
The thing that made me sign up for the course was, that since a long time I’ve been saying I want to become a business woman.
But I really didn’t know how much hard work went into being one and thus I did this course and I’m glad I did!
During the final project, I felt nervous at first but now I feel great because I think my product could be a game changer in the market!
Edhita Singhal
15 years
I learned communication and presentation skills through our final pitch which will help in conferences, meetings and discussions in the future.
I also learned more about businesses and that will be useful in future projects.
I enjoyed learning about the different channels used to reach the customers along with the different types of relationships various companies establish with their consumers.
Divyasha Satapathy
16 years
It was a fabulous experience!
All through our 15 days intensive learning journey, we got an insight into many new concepts and on the final day got an opportunity to pitch in front of the leaders and industrialists of the corporate world who judged us and gave us a new vision about our start-up business.
Lolitha
14 years
I have learnt many business strategies and these have helped me build my self confidence.
I was amazed that I could actually make a proper business plan and an elevator pitch!
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I can apply everything I have learnt here while starting my own business, every young mind needs this sort of guidance!
I was nervous at first [during the competition] but then it went pretty smooth, and when the judges appreciated the idea (which I had actually brainstormed a lot about) it made me feel so happy!
12,000+
Proud
Parents
15+
Countries
9/10
Teenager
Rating
Your Investment of ₹10,000 for
- 15 Live Sessions
- Concepts Training
- Industry Project
- Industry Certificate
- Priceless learning & confidence
Your Investment
Program Fee: ₹10,000
- 15 Live Sessions
- Concepts Training
- Industry Project
- Industry Certificate
- Priceless learning & confidence
