How to become a Successful YouTuber

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We have all had the feeling of anxiety before an exam because we couldn’t understand a topic. In those times, watching a YouTube video was our last resort because reading everything about it would take too much time. And we owe the credit for the end moment save to a person called, YouTuber.

source – storage.googleapis

YouTube is easily the second closest word to google or searches for anything online. In this blog post, we’ll take a peek at how to become a Youtuber, and the resources and skills required to become a successful Youtuber in India and abroad. Stay tuned till the end because we have some insightful information on YouTubers’ earnings as well.

Who is a YouTuber?

An individual who produces unique, high-quality content in their area of interest or experience to educate or entertain their audience is known as a YouTuber. In today’s world, you can find a YouTube video on almost every topic under the sun. 

To become a YouTuber, one must first determine a topic of interest to make content. The decision then is derived from passion, hobby, or subject-area expertise. Quality YouTube videos can persuade viewers to subscribe to the channel, watch daily content, and share it with others.

In 2022, 467 million people in India alone use YouTube on a daily basis. So you can imagine the viewership you can get from India alone!

Learn more – Career as a Market Research Analyst

How to become YouTuber in IndiaSteps

Step 1: Education qualification

In order to become a Youtuber one needs to be creative and develop excellent communication skills right from the early stage. Though becoming a YouTuber doesn’t require any specific educational qualification. A degree in mass communication or marketing can be helpful. 

Step 2: Skill Set required

Finding a niche and starting your own YouTube channel is nothing smaller than becoming an entrepreneur. It requires compelling storytelling skills, marketing and technical skills. This can be achieved with certificate courses after Grade 10 or during under graduation.

Step 3: Setting up a YouTube account

The setting up of YouTube channels starts with finding a niche or topic of interest. Here’s a list of niches:

[source] Quick! take a screenshot with them all

Here’s how to do it:

  1. Identify your “Why” and set goals
  2. Identify your niche and sub-niche
  3. Research your competitors
  4. Create and customize your YouTube channel
  5. Understand YouTube Interface

Read about – How to become a popular Social Media Influencer

Step 4: The process of becoming a Youtuber

  1. Study competitors & SEO
  2. Prepare scripts
  3. Create content bank
  4. Prepare a content calendar
  5. Experiment with tools and techniques
  6. Maintain quality and engagement

Education qualifications required to become a YouTuber

How to become a YouTuber while in school  

YouTubers in their origin story often share about how the idea for a YouTube channel stemmed from a childhood experience or hobby. Thus, it’s important to harbor your interests while in school. Creating engaging content requires a keen sense of observation, and excellent written and oral communication skills, which can be developed with active participation in school events. 

How to become YouTuber after 10th 

YouTube is a diverse platform that welcomes creators all over the world without any requirement of any specific stream or field. One can take any stream of interest. This would be a good time to enrol in technical skills-related courses to develop editing and analytical skills.

As mentioned above, a YouTuber is someone who creates and markets his/her content to an audience to educate or entertain them. Therefore it’s essential to understand how to market your content to the intended audience. You can have a look at the  Clever Harvey Junior MBA program on Digital Marketing  to learn storytelling, creative problem solving and communication skills. 

Also know about – How to become a Public Relations Officer in India

How to become YouTuber after 12th 

A diploma/degree/certificate course in a subject related to your selected niche or area of interest adds credibility to your profile as a YouTuber and aids in the process of content creation. 

  • What to study in India to become a YouTuber

Pursuing a degree in fields related, but not limited to, mass media, digital marketing, finance, advertising, etc. will help in efficient and apt creation and delivery of content. 

  • Diploma level courses to become a Youtuber

The estimated time period for a Diploma course is from 9 months to 12 months. Additionally, the candidate is expected to score at least 55% in 10 + 12 grades to be eligible to apply for the course. The selection can be based on merit or an entrance exam. The average fee for the courses is estimated to be between INR 14,000 – INR 80,000 

  • Diploma courses in India (Course-Duration table)

Here are a few of the Diploma courses one can apply for in India. 

Sr. No.Course nameDuration
1.Diploma in Journalism and Mass Communication12 months
2.Diploma in Advertising11 – 12 months
3.Diploma in Marketing Management12 months
4.Diploma in Branding and Advertising12 months
5.Diploma in Business Management12 months

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  • Top 10 Colleges for diploma in India
Sr. No.Name of Institution Location
1.Madras Christian CollegeChennai
2.Xavier Institute of CommunicationsMumbai
3.Poddar Group of InstitutionsJaipur
4.NMIMS Mumbai
5.Maulana Azad UniversityJodhpur
6.ISBM UniversityRaipur
7.Indian Institute of ManagementIndore
8.Indian Institute of Mass CommunicationDelhi
9.NIMS Institute of ManagementJaipur
10.St. Paul’s Institution of Communication Education Mumbai
  • Undergraduate courses for becoming a youtuber

In order to enrol for an undergraduate programme one needs to have scored a minimum of 55% in 10+2 or equivalent exams. Depending on the choice of interest, one can enrol for an undergraduate program. Few universities have institution-specific entrance exams for courses like BMM, BMS, BJMC, etc. 

  • UG courses In India 

Here are a few undergraduate courses one can pursue in India to become a YouTuber:

Sr. No.Course nameDuration
1.Bachelors in Journalism and Communication3 years
2.Bachelors in Mass Media3 years
3.Bachelors in Management Studies3 years
4.Bachelors in Journalism3 years
5.Bachelors in Business Management3 years
  • Top colleges for UG in India
Sr. No.Name of Institution Location
1.Centre for Research in Art of Film and TelevisionDelhi 
2.Indian Institute of Mass CommunicationNew Delhi
3.Indian Institute of Journalism and New MediaBangalore
4.Xaviers Institute of CommunicationMumbai
5.Sophia College for WomenMumbai
6.Jamia Millia IslamiaDelhi
7.Aligarh Muslim UniversityAligarh
8.Indian Institute of Mass Communication Delhi
9.Christ UniversityBanglore
10.Savitribai Phule Pune UniversityPune

What to Study Abroad to become a YouTuber

Diploma courses are also offered abroad related to Social Media Marketing, Digital marketing, mass communication or media and similar subjects. One can apply for these courses and upskill themselves. 

  • To pursue Diploma level courses abroad

In order to apply for a Diploma course related to mass media, journalism, business management or marketing, etc. abroad, one needs to have the following eligibility criteria:

  1.  Minimum 55% or above score in 10 +12 Grade.
  2. IELTS score of 6.5 and above
  3. TOFEL score of 88 and above
  4. University/Institution-specific entrance exam. 

Apart from the above criteria, a candidate might also have to submit the necessary documents like the Statement of Purpose (SOP), Letters of recommendation (LOR) and application or assessments. 

  • Diploma courses abroad to become a YouTuber  

Here are a few of the Diploma courses one can apply for abroad. 

Sr. No.Course nameDuration
1.Diploma in Social Media Marketing12 months
2.Advanced Diploma in Media Studies12 months
3.Diploma in Advertising and Marketing Communications12 months
4.Diploma in Business Marketing12 months
5.Diploma in Journalism12 months
  • Top colleges abroad

Here are the top colleges abroad to pursue Diploma: 

Sr. No. Name of InstitutionLocation
1.McGill UniversityMontreal, Canada
2.Humber CollegeToronto, Canada
3.Conestoga CollegeKitchener, Canada
4.Northeastern UniversityBoston, USA
5.Monash University, MelbourneAustralia
6.Staffordshire UniversityUnited Kingdom
7.Arizona State University (Kaplan International)United States
8.Queen Mary University of LondonUnited Kingdom
9.The University of Adelaide (UoA)Australia
10.James Cook UniversityAustralia
  • Undergraduate courses abroad to become a Youtuber 

In order to apply for an undergraduate course related to mass media, journalism, business management or marketing, etc. abroad, one needs to have the following eligibility criteria:

  1. Minimum 55% or above score in 10 +12 Grade.
  2. IELTS score of 6.5 and above
  3. TOFEL score of 88 and above
  4. PTE score of 58 and above
  5. University/Institution-specific entrance exam. 

Apart from the above criteria, a candidate might also have to submit the necessary documents like the Statement of Purpose (SOP), Letters of recommendation (LOR) and application or assessments. 

  • UG Abroad (Course-Duration table)

Here are a few undergraduate courses one can pursue abroad to become a YouTuber:

Sr. No.Course nameDuration
1.BA Hons in Media, Journalism & Digital Cultures3 years
2.BA (Hons) Media And Communication3 years
3.Bachelor of Film and Media Production3 years
4.BSc Business Management with Marketing3 years
5.BSc in Management (Marketing)3 years
  • Top 10 colleges abroad for UG

Here are the top colleges abroad to pursue undergraduate courses mentioned above: 

Sr. No. Name of InstitutionLocation
1.University of TorontoToronto, Canada
2.University of ManchesterManchester, UK
3.University of East LondonLondon, UK
4.University of HertfordshireHatfield, UK
5.Teesside UniversityMiddlesbrough, UK
6.University of OxfordOxford, UK
7.Humber CollegeToronto, Canada
8.National University of SingaporeSingapore
9.The University of SydneySydney, Australia
10.The University of AdelaideAdelaide, Australia

Skills needed to become a YouTuber

  • Engaging Storytelling: 

Writing and communication skills are required for engaging storytelling. You’ll become aware of how these two abilities complement one another for creative storytelling when composing a script and organizing your content ideas.

  • Research Skills:

Your research abilities will be crucial for everything from choosing your niche to building a content library. Whether you’re creating video content or communicating with your audience, thorough research and clarity of thought will lend credibility to your work.

  • Technical skills
    • Video Editing: 

Learning video editing is essential because the videos you produce represent both you and your content. Investigate some of the tools we’ve shared below.

  • Audio Editing:

Music, sound effects, narration, etc. are all included in audio editing. Your content will be delivered in a better way if the audio is clear and coherent. 

  • Analytical Skills:

How well you schedule your content releases, research your audience’s needs, and use SEO to optimize your content are all aspects of analytical skills.

  • Marketing and Networking Skills

If you intend to monetize your YouTube videos, make sure you can effectively promote your material to your audience and partners. You will eventually come to understand the power of collaboration, product-affiliate marketing, and brand sponsorships.

If you can create content, you need to learn to sell your content too! You can learn more with the hands on experience of creating a YouTube Ad for Dominos at the Clever Harvey Junior MBA course on Advertising.

  • Time management

Time management is one ability you shouldn’t forgo mastering even though it is probably the most obvious and underutilized. Your audience and collaborators will always value timely content releases and responses.

Also read about : How to become a Music Director

Preparation required to become a YouTuber

A content creator like a YouTuber has to be prepared all the time to record and come up with unique content. In the above section, we listed the steps to become a YouTuber. In addition to that, here are a few other things to keep in mind while preparing to become a YouTuber. 

  1. We would encourage you to study your competitors’ growth and content delivery. The frequency of their upload, the modes of interaction with the audience, etc. 
  2. Utilizing SEO for content optimization is essential for retaining your audience. It will help in picking the appropriate keywords and increase your likelihood of being discovered, noticed, and appreciated.
  3. Make sure you enter the title, description, and tags when you upload a video. Don’t skip on these since they are necessary for your video to be quickly found in YouTube searches.
  4. Brainstorm and rehearse your script to increase effectiveness and familiarity. 
  5. No matter how tempted or eager you are to share your expertly edited video, do not do it immediately. Create more videos on related ideas and keep a video inventory.
  6. Maintain the high quality of your work. Hone new abilities that will aid in your creative process.

Know more about – How to become a Brand Manager?

Top YouTubers in India 

Sr.No.NicheName of YouTuberName of ChannelSubscribers
1.ComedyAjay NagarCarryMinati 29.4 million
2.ComedyBhuvan BamBB ki Vines20.3 million
3.Beauty & LifestyleSejal KumarSejal Kumar1.35 million
4.Beauty & LifestyleShruti Arjun AnandShruti Arjun Anand8.94 million
5.TechGaurav ChaudharyTechnical Guruji21 million
6.TechArun PrabhudesaiTrakinTech7.82 million
7.FoodSanjeev Kapoor KhazanaSanjeev Kapoor Khazana6.43 million
8.FoodNisha MadhulikaNisha Madhulika11.2 million

Top YouTubers abroad 

Sr.No.NicheName of YouTuberName of ChannelSubscribers
1.GamingFelix KjellbergPewDiePie110 million
2.EntertainmentJimmy DonaldsonMrBeast100 million
3.ComedyWhindersson Nunes BatistaWhinderssonnunes43.2 million
4.Kids and lifestyleEva Diana KidisyukKidsDianaShow98.9 million
5.MusicAnastasia RadzinskayaLike Nastya98.5 million
6.Sports EntertainmentTyler tony Coby and 4 othersDude Perfect57.9 million 
7.SportsJake PaulJake Paul20.4 million
8.Kids entertainmentRyanRyan’s world31.5 million

Income & Revenue Sources of a YouTuber in India

There are various ways through which a YouTuber can earn his/her revenue. Here are a few of them:

  1. Google ad service

You can sign up for the YouTube Partner Program if you have acquired 1000 subscribers and 4000 view hours. When you achieve this limit, you must link your YouTube channel to Google Adsense so that the videos will begin with advertisements. You can earn more money if more people interact with the adverts.

  1. Affiliate links

The links you see in the video description are known as affiliate links. For example, in a product review video, the YouTuber may include a coupon code and a link to purchase the gadget

  1. Sell merchandise

YouTubers also sell popular products like T-shirts, covers, and coffee mugs with their original, humorous quotes or images.

  1. Collaborate with brands

Brands also approach YouTubers to advertise their products based on the number of followers and views. You can combine marketing their product by using it in your video.

YouTube’s advertising revenue figure varies based on your selected niche, country, from where (geographical location) you get the likes, and subscribers. 

Therefore it is difficult to determine the exact money one might earn from their YouTube videos. 

Youtubers earnings based on views
Views1000 views10, 000 views1 lakh views1 million views
Amount paid$1.50 – $3$20 – $50$500 – $2, 500$3400 – $40,00

Also know – How to become a Growth Marketer

A day in the life of a Youtuber

FAQs about how to become a Youtuber in India after 10th and 12th

1. How do I start a career as a YouTuber?

You can start by deciding your reason and niche (topic) on which you want to start a YouTube channel. For more info refer to “How to set up a YouTube channel”

2. How to start a YouTube channel?

The process is pretty simple. You will have to log in to your Gmail account on Youtube and click on the ‘Create Channel’ option in the red text box.

Who is a YouTuber?

An individual who produces unique, high-quality content in their area of interest or experience to educate or entertain their audience is known as a YouTuber.

4. How much does Google Adsense pay you?

You can sign up for the YouTube Partner Program if you have acquired 1000 subscribers and 4000 view hours. When you achieve this limit, you must link your YouTube channel to Google Adsense so that the videos will begin with advertisements. You can earn more money if more people interact with the adverts.

5. What are the skills required to be a Youtuber?

Few of the skills required to be a YouTuber are, Engaging storytelling, marketing skills, technical skills, etc. For more details read, “What are the skills required to be a YouTuber”

6. How often do Youtubers post videos?

Most Youtubers post videos once a week. The nature of the video might differ from content video to interactions, etc.

7. Which tools do YouTubers use?

TubeBuddy, Camtasia, Streamlabs, etc are a few of the tools used by YouTubers for editing and utilising SEO. For more info read “What are the tools used by a YouTuber”

8. How much does a YouTuber earn in India?

YouTubers’ income varies from country to country, chosen niche and source of likes and subscribers. On average, a YouTuber earns 6-80 rupees per thousand views.

9. How to earn money from YouTube?

The different ways to earn from YouTube are- Affiliate links, collaborating with brands and Youtubers, selling merchandise, Google Adsense, etc.

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