We have all had the feeling of anxiety before an exam because we couldn’t understand a topic. In those times, watching a YouTube video was our last resort because reading everything about it would take too much time. And we owe the credit for the end moment save to a person called, YouTuber.
YouTube is easily the second closest word to google or searches for anything online. In this blog post, we’ll take a peek at how to become a Youtuber, and the resources and skills required to become a successful Youtuber in India and abroad. Stay tuned till the end because we have some insightful information on YouTubers’ earnings as well.
An individual who produces unique, high-quality content in their area of interest or experience to educate or entertain their audience is known as a YouTuber. In today’s world, you can find a YouTube video on almost every topic under the sun.
To become a YouTuber, one must first determine a topic of interest to make content. The decision then is derived from passion, hobby, or subject-area expertise. Quality YouTube videos can persuade viewers to subscribe to the channel, watch daily content, and share it with others.
In 2022, 467 million people in India alone use YouTube on a daily basis. So you can imagine the viewership you can get from India alone!
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In order to become a Youtuber one needs to be creative and develop excellent communication skills right from the early stage. Though becoming a YouTuber doesn’t require any specific educational qualification. A degree in mass communication or marketing can be helpful.
Finding a niche and starting your own YouTube channel is nothing smaller than becoming an entrepreneur. It requires compelling storytelling skills, marketing and technical skills. This can be achieved with certificate courses after Grade 10 or during under graduation.
The setting up of YouTube channels starts with finding a niche or topic of interest. Here’s a list of niches:
Here’s how to do it:
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YouTubers in their origin story often share about how the idea for a YouTube channel stemmed from a childhood experience or hobby. Thus, it’s important to harbor your interests while in school. Creating engaging content requires a keen sense of observation, and excellent written and oral communication skills, which can be developed with active participation in school events.
YouTube is a diverse platform that welcomes creators all over the world without any requirement of any specific stream or field. One can take any stream of interest. This would be a good time to enrol in technical skills-related courses to develop editing and analytical skills.
As mentioned above, a YouTuber is someone who creates and markets his/her content to an audience to educate or entertain them. Therefore it’s essential to understand how to market your content to the intended audience. You can have a look at the Clever Harvey Junior MBA program on Digital Marketing to learn storytelling, creative problem solving and communication skills.
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A diploma/degree/certificate course in a subject related to your selected niche or area of interest adds credibility to your profile as a YouTuber and aids in the process of content creation.
Pursuing a degree in fields related, but not limited to, mass media, digital marketing, finance, advertising, etc. will help in efficient and apt creation and delivery of content.
The estimated time period for a Diploma course is from 9 months to 12 months. Additionally, the candidate is expected to score at least 55% in 10 + 12 grades to be eligible to apply for the course. The selection can be based on merit or an entrance exam. The average fee for the courses is estimated to be between INR 14,000 – INR 80,000
Here are a few of the Diploma courses one can apply for in India.
| Sr. No. | Course name | Duration |
| 1. | Diploma in Journalism and Mass Communication | 12 months |
| 2. | Diploma in Advertising | 11 – 12 months |
| 3. | Diploma in Marketing Management | 12 months |
| 4. | Diploma in Branding and Advertising | 12 months |
| 5. | Diploma in Business Management | 12 months |
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| Sr. No. | Name of Institution | Location |
| 1. | Madras Christian College | Chennai |
| 2. | Xavier Institute of Communications | Mumbai |
| 3. | Poddar Group of Institutions | Jaipur |
| 4. | NMIMS | Mumbai |
| 5. | Maulana Azad University | Jodhpur |
| 6. | ISBM University | Raipur |
| 7. | Indian Institute of Management | Indore |
| 8. | Indian Institute of Mass Communication | Delhi |
| 9. | NIMS Institute of Management | Jaipur |
| 10. | St. Paul’s Institution of Communication Education | Mumbai |
In order to enrol for an undergraduate programme one needs to have scored a minimum of 55% in 10+2 or equivalent exams. Depending on the choice of interest, one can enrol for an undergraduate program. Few universities have institution-specific entrance exams for courses like BMM, BMS, BJMC, etc.
Here are a few undergraduate courses one can pursue in India to become a YouTuber:
| Sr. No. | Course name | Duration |
| 1. | Bachelors in Journalism and Communication | 3 years |
| 2. | Bachelors in Mass Media | 3 years |
| 3. | Bachelors in Management Studies | 3 years |
| 4. | Bachelors in Journalism | 3 years |
| 5. | Bachelors in Business Management | 3 years |
| Sr. No. | Name of Institution | Location |
| 1. | Centre for Research in Art of Film and Television | Delhi |
| 2. | Indian Institute of Mass Communication | New Delhi |
| 3. | Indian Institute of Journalism and New Media | Bangalore |
| 4. | Xaviers Institute of Communication | Mumbai |
| 5. | Sophia College for Women | Mumbai |
| 6. | Jamia Millia Islamia | Delhi |
| 7. | Aligarh Muslim University | Aligarh |
| 8. | Indian Institute of Mass Communication | Delhi |
| 9. | Christ University | Banglore |
| 10. | Savitribai Phule Pune University | Pune |
Diploma courses are also offered abroad related to Social Media Marketing, Digital marketing, mass communication or media and similar subjects. One can apply for these courses and upskill themselves.
In order to apply for a Diploma course related to mass media, journalism, business management or marketing, etc. abroad, one needs to have the following eligibility criteria:
Apart from the above criteria, a candidate might also have to submit the necessary documents like the Statement of Purpose (SOP), Letters of recommendation (LOR) and application or assessments.
Here are a few of the Diploma courses one can apply for abroad.
| Sr. No. | Course name | Duration |
| 1. | Diploma in Social Media Marketing | 12 months |
| 2. | Advanced Diploma in Media Studies | 12 months |
| 3. | Diploma in Advertising and Marketing Communications | 12 months |
| 4. | Diploma in Business Marketing | 12 months |
| 5. | Diploma in Journalism | 12 months |
Here are the top colleges abroad to pursue Diploma:
| Sr. No. | Name of Institution | Location |
| 1. | McGill University | Montreal, Canada |
| 2. | Humber College | Toronto, Canada |
| 3. | Conestoga College | Kitchener, Canada |
| 4. | Northeastern University | Boston, USA |
| 5. | Monash University, Melbourne | Australia |
| 6. | Staffordshire University | United Kingdom |
| 7. | Arizona State University (Kaplan International) | United States |
| 8. | Queen Mary University of London | United Kingdom |
| 9. | The University of Adelaide (UoA) | Australia |
| 10. | James Cook University | Australia |
In order to apply for an undergraduate course related to mass media, journalism, business management or marketing, etc. abroad, one needs to have the following eligibility criteria:
Apart from the above criteria, a candidate might also have to submit the necessary documents like the Statement of Purpose (SOP), Letters of recommendation (LOR) and application or assessments.
Here are a few undergraduate courses one can pursue abroad to become a YouTuber:
| Sr. No. | Course name | Duration |
| 1. | BA Hons in Media, Journalism & Digital Cultures | 3 years |
| 2. | BA (Hons) Media And Communication | 3 years |
| 3. | Bachelor of Film and Media Production | 3 years |
| 4. | BSc Business Management with Marketing | 3 years |
| 5. | BSc in Management (Marketing) | 3 years |
Here are the top colleges abroad to pursue undergraduate courses mentioned above:
| Sr. No. | Name of Institution | Location |
| 1. | University of Toronto | Toronto, Canada |
| 2. | University of Manchester | Manchester, UK |
| 3. | University of East London | London, UK |
| 4. | University of Hertfordshire | Hatfield, UK |
| 5. | Teesside University | Middlesbrough, UK |
| 6. | University of Oxford | Oxford, UK |
| 7. | Humber College | Toronto, Canada |
| 8. | National University of Singapore | Singapore |
| 9. | The University of Sydney | Sydney, Australia |
| 10. | The University of Adelaide | Adelaide, Australia |
Writing and communication skills are required for engaging storytelling. You’ll become aware of how these two abilities complement one another for creative storytelling when composing a script and organizing your content ideas.
Your research abilities will be crucial for everything from choosing your niche to building a content library. Whether you’re creating video content or communicating with your audience, thorough research and clarity of thought will lend credibility to your work.
Learning video editing is essential because the videos you produce represent both you and your content. Investigate some of the tools we’ve shared below.
Music, sound effects, narration, etc. are all included in audio editing. Your content will be delivered in a better way if the audio is clear and coherent.
How well you schedule your content releases, research your audience’s needs, and use SEO to optimize your content are all aspects of analytical skills.
If you intend to monetize your YouTube videos, make sure you can effectively promote your material to your audience and partners. You will eventually come to understand the power of collaboration, product-affiliate marketing, and brand sponsorships.
If you can create content, you need to learn to sell your content too! You can learn more with the hands on experience of creating a YouTube Ad for Dominos at the Clever Harvey Junior MBA course on Advertising.
Time management is one ability you shouldn’t forgo mastering even though it is probably the most obvious and underutilized. Your audience and collaborators will always value timely content releases and responses.
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A content creator like a YouTuber has to be prepared all the time to record and come up with unique content. In the above section, we listed the steps to become a YouTuber. In addition to that, here are a few other things to keep in mind while preparing to become a YouTuber.
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| Sr.No. | Niche | Name of YouTuber | Name of Channel | Subscribers |
| 1. | Comedy | Ajay Nagar | CarryMinati | 29.4 million |
| 2. | Comedy | Bhuvan Bam | BB ki Vines | 20.3 million |
| 3. | Beauty & Lifestyle | Sejal Kumar | Sejal Kumar | 1.35 million |
| 4. | Beauty & Lifestyle | Shruti Arjun Anand | Shruti Arjun Anand | 8.94 million |
| 5. | Tech | Gaurav Chaudhary | Technical Guruji | 21 million |
| 6. | Tech | Arun Prabhudesai | TrakinTech | 7.82 million |
| 7. | Food | Sanjeev Kapoor Khazana | Sanjeev Kapoor Khazana | 6.43 million |
| 8. | Food | Nisha Madhulika | Nisha Madhulika | 11.2 million |
| Sr.No. | Niche | Name of YouTuber | Name of Channel | Subscribers |
| 1. | Gaming | Felix Kjellberg | PewDiePie | 110 million |
| 2. | Entertainment | Jimmy Donaldson | MrBeast | 100 million |
| 3. | Comedy | Whindersson Nunes Batista | Whinderssonnunes | 43.2 million |
| 4. | Kids and lifestyle | Eva Diana Kidisyuk | KidsDianaShow | 98.9 million |
| 5. | Music | Anastasia Radzinskaya | Like Nastya | 98.5 million |
| 6. | Sports Entertainment | Tyler tony Coby and 4 others | Dude Perfect | 57.9 million |
| 7. | Sports | Jake Paul | Jake Paul | 20.4 million |
| 8. | Kids entertainment | Ryan | Ryan’s world | 31.5 million |
There are various ways through which a YouTuber can earn his/her revenue. Here are a few of them:
You can sign up for the YouTube Partner Program if you have acquired 1000 subscribers and 4000 view hours. When you achieve this limit, you must link your YouTube channel to Google Adsense so that the videos will begin with advertisements. You can earn more money if more people interact with the adverts.
The links you see in the video description are known as affiliate links. For example, in a product review video, the YouTuber may include a coupon code and a link to purchase the gadget
YouTubers also sell popular products like T-shirts, covers, and coffee mugs with their original, humorous quotes or images.
Brands also approach YouTubers to advertise their products based on the number of followers and views. You can combine marketing their product by using it in your video.
YouTube’s advertising revenue figure varies based on your selected niche, country, from where (geographical location) you get the likes, and subscribers.
Therefore it is difficult to determine the exact money one might earn from their YouTube videos.
| Youtubers earnings based on views | ||||
| Views | 1000 views | 10, 000 views | 1 lakh views | 1 million views |
| Amount paid | $1.50 – $3 | $20 – $50 | $500 – $2, 500 | $3400 – $40,00 |
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You can start by deciding your reason and niche (topic) on which you want to start a YouTube channel. For more info refer to “How to set up a YouTube channel”
The process is pretty simple. You will have to log in to your Gmail account on Youtube and click on the ‘Create Channel’ option in the red text box.
An individual who produces unique, high-quality content in their area of interest or experience to educate or entertain their audience is known as a YouTuber.
You can sign up for the YouTube Partner Program if you have acquired 1000 subscribers and 4000 view hours. When you achieve this limit, you must link your YouTube channel to Google Adsense so that the videos will begin with advertisements. You can earn more money if more people interact with the adverts.
Few of the skills required to be a YouTuber are, Engaging storytelling, marketing skills, technical skills, etc. For more details read, “What are the skills required to be a YouTuber”
Most Youtubers post videos once a week. The nature of the video might differ from content video to interactions, etc.
TubeBuddy, Camtasia, Streamlabs, etc are a few of the tools used by YouTubers for editing and utilising SEO. For more info read “What are the tools used by a YouTuber”
YouTubers’ income varies from country to country, chosen niche and source of likes and subscribers. On average, a YouTuber earns 6-80 rupees per thousand views.
The different ways to earn from YouTube are- Affiliate links, collaborating with brands and Youtubers, selling merchandise, Google Adsense, etc.
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