Have you ever liked a product on social media only to be swamped with emails and posts from that brand later on? With about 56.7% of the world’s population utilizing the internet, it’s no wonder that the marketing sector has expanded its reach to digital platforms.
From online shopping platforms to social media, we’ve seen firms advertise their products and raise brand awareness. This form of marketing gained popularity and gave rise to the position of “digital marketer.”
If you want to successfully extend your marketing approach to digital platforms, digital marketing is the way to go! In this post, we’ll walk you through the ‘who’ and ‘how’ to become a digital marketer, as well as the educational requirements and institutions you can apply to in India and abroad.
A digital marketer is a person who uses various digital channels, such as social media, emails, blogs, and online adverts, to generate leads and raise brand recognition. Most of the time, marketers are in control of a company’s overall digital strategy.
Learn more: How To Become A Chief Marketing Officer
It is not enough to place the same generic ad on the internet or social media platforms or to create brand impressions. It calls for different tactics and a comprehensive understanding on the marketer’s part.
The participants must be particularly tech-savvy because, as the name suggests, digital marketing involves dealing with digital media, the internet, and technological tools.
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There is no restriction when it comes to choosing a stream to become a Digital Marketer. However, choosing a commerce stream is preferred as one will have a stronger base for their UG courses on marketing or advertising.
Online certificate courses on digital marketing have gained prominence in the past decade and there is a range of courses offered by prominent institutions. Here are a few certificate courses:
| Name of the course | Duration |
| Google Digital Marketing Certification | 40 hours |
| Harvard Digital Marketing Strategy Program | 1 week |
| Coursera Digital Marketing Specialization | 3-6 months |
| Duke Digital Media and Marketing Certificate | 350 hours |
| LinkedIn Digital Marketing Certificate | month/self-paced |
Projects on digital marketing can be managed at an individual and academic level. Some of the famous topics are SEO marketing case studies, social media marketing, digital marketing tool analysis, etc.
You can take online or offline courses that specialize in digital marketing. A bachelor’s degree in marketing, advertising, communication, journalism, or a related field enables you to participate in a structured system that teaches you the principles of digital marketing and assists you in choosing an area of expertise.
How to become a Digital Marketer after 10th
A diploma in Digital Marketing and related courses requires a minimum of 60% in Grade 10 or equivalent from a recognized board and institution. Here are a few Diploma courses one can try after Grade 10.
| Name of the course | Duration |
| Diploma in Digital Marketing by ISBM | 6 months |
| Digital Marketing course by Digital Scholar | 4 months |
How to become a Digital Marketer after 12th
To become a digital marketer after 12th, one will have to choose a degree in business, journalism, mass communication or a related field. In the meantime, working on projects and internships would help in upskilling yourself.
The eligibility criteria for both diploma and undergraduate courses in India is a minimum of 55% in 10 + 2 Grade from a recognized university and board.
| Name of the course | Duration |
| Diploma in Digital Marketing (NMIMS) | 3 – 12 months |
| Diploma in Sales and Marketing Management | 4-8 months |
| Digital marketing course by IIM Skills | 3- 6 months |
Apart from the 10 + 2 eligibility criteria, a candidate will have to appear for the entrance exam. Here are a few popular entrance exams for the below-mentioned courses:
| Name of the course | Duration |
| BBA (Marketing) | 3 years |
| BBA (Digital Marketing) | 3 years |
| BCom (Marketing) | 3 years |
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Here are the top colleges for the above-mentioned courses:
| Name of the Institution | Location |
| Indian Institute of Management – [IIM] | Indore |
| NMIMS | Mumbai |
| Woxen University | Hyderabad |
| Indian Institute of Management – [IIM] | Rohtak |
| BML Munjal University- [BMU] | GURGAON |
| ICFAI Foundation for Higher Education | Hyderabad |
| Indian Institute of Management | Ranchi |
| KIIT School of Management | Bhubaneshwar |
| Loyola College (Autonomous) | Chennai |
| Christ University | Bengaluru |
The eligibility criteria for Digital Marketing courses abroad are:
| Name of the course | Duration |
| Business & Digital Marketing- BSc (Hons) | 3 years |
| Business Administration: Digital Marketing – BBA | 3 years |
| Computer Engineering: Digital Marketing – BSc | 3 years |
| Communication: Digital Marketing – BC | 3 years |
| BSc Digital Media & Marketing | 3 years |
| BA (Hons) Business Management (Marketing) | 3 years |
| BSc in Digital Media & Marketing | 3 years |
| BA Media Management and Digital Marketing | 3 years |
| BA (Hons) Applied Digital Marketing | 3 years |
| BA in digital Business and Management | 3 years |
| Name of the Institution | Location |
| Falmouth University | UK |
| Westcliff University | USA |
| MIU City University | Miami, USA |
| Massey University | New Zealand |
| Arden University | Berlin |
| University of Europe for Applied Sciences | Germany |
| Harbour University | Spain |
| Westcliff University | USA |
| University of Northampton | UK |
| Teesside University | UK |
Internships in writing, social media marketing, and other sorts of marketing are available from a variety of companies. By registering for an internship in any sector of interest to you, you can gain real-world marketing experience.
Your chances of developing a solid portfolio and obtaining a respectable job will increase. Another option is to give your time to a friend or relative who runs a company.
Creating a portfolio is essential for a role of a Digital Marketer. Your portfolio should contain the campaigns, projects, branding, and designs you have worked on.
Make sure to include your writing samples, hosting websites, case studies and certifications that show your skill set and learning curve.
Freelance opportunities are aplenty for digital marketers. You can focus on creating your personal brand to gain practical experience in digital marketing.
This would entail making an effort to monetize your website, developing social media platforms that successfully showcase your interests and abilities, writing articles and getting them published on other platforms, developing a solid portfolio, etc.
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Following are the skills one should have to become a Digital Marketer:
Digital marketing has proven to be more effective, target audience focused and revenue driven. Due to this the position of a digital marketer has gained popularity in both India and abroad.
As per websites like naukri, ambitionbox and indeed, the following are the salary insights based on job roles:
| Job role | Digital marketer | Digital marketing manager | Content strategist | SEO/ SEM Specialist | Email marketing specialist | Social media marketer |
| Avg. Annual Salary | Rs. 3.8 LPA | Rs. 7.2 LPA | Rs. 10 LPA | Rs. 8 LPA | Rs. 8.5 LPA | Rs. 5 LPA |
Salary of a Digital Manager abroad:
| Name of the country | USA(in dollars) | UK(in pounds) | Canada(in Canadian dollars) | Europe(in euros) | Australia(in Australian dollars) |
| Avg. annual Salary | $62,079 | £30,000 | 55,460 USD | €46318 | $85,000 |
Every day, 4.6 billion individuals utilize social media. It makes sense that businesses would use it to attract customers and foster communities. Therefore the scope and demand of this role will expand in the coming years.
If you are someone who can keep up with the upcoming digital marketing trends, and portray a brand in the most creative and strategic manner, you should definitely try to pursue this career.
A digital marketer is a person who uses various digital channels, such as social media, emails, blogs, and online adverts, to generate leads and raise brand recognition.
A Digital Marketing Manager earns an average of Rs. 7.2 LPA in India
The technical skills required to become a digital marketer are Data Analytical skills, Basic Designing, Content writing/ copywriting, SEO tools, Social Media, Customer Relation Management (CRM), and Design thinking
Yes, if you have an adequate experience and certifications in digital marketing, you can become a freelance digital marketer.
On average, a Digital marketer earns $85,000 per year.
There is no specific stream to select for Digital marketing.
BBA in Marketing, BBA in Digital Marketing and B.Com in Marketing are a few specific undergraduate courses for Digital Marketing in India.
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