How to become an effective Product Manager


We have all had that one favorite brand that keeps surprising us with its upgrades and fun marketing strategies. Be it Coca-Cola offering a healthy sugar-free option or Mcdonald’s introducing Indian twists in their burgers. Such strategies help in gaining a viable position in the market. 

[source] How to become a Product Manager?

Achieving this requires high focus and management of multiple teams to achieve that product success. A common analogy for the role of a Product Manager is that of a ship’s captain. It requires a high level of focus and strategic navigation of procedures to ensure the product achieves a successful, viable position in the market. 

Are you someone who can manage multiple teams and bring the vision of a successful product to life? If yes, then the Product Manager role is for you! 

Learn more about how to become a product manager, their duties, and the educational qualifications needed to become a Product Manager in India for the position in this blog. The blog also includes a summary of the skills required and the estimated income figures for this role.

Who is a Product Manager? 

In simpler terms, a Product Manager supervises and manages all parts of the product, including its design, implementation, launch, and success (product cycle). The functions and responsibilities of a product manager vary from industry to industry and depending on the product.

Also learn: 7 Things About the Amazing World of Product Design

How to Become a Product Manager 

Step 1: Choice of Stream

A person who wants to become a Product Manager can choose any stream after the 10th, i.e., Science, Commerce, or Arts. Enroll in an undergraduate program after class 12th in business management or a related subject.

Since it is a managerial-level position, it requires relevant experience in product management and a master’s degree to be eligible for the position. Do you think you are someone who can take up this high managerial position? Check it out with the Clever Harvey Future CEO course!

Step 2: Certification Courses & Project Courses

Certification courses can be pursued during or after graduation. These certificate courses will help in gaining insights from industry experts and gain project-based experience and skills. 

Name of the courseDuration
Digital Product Management 3-6 months
Software Product Management 3-6 months
Product Management Fundamentals 3-6 months
Brand and Product Management 13 hours
Product Strategy 2 months

Step 3: Educational Qualifications

As mentioned previously, one can pursue any stream post Grade 10. However if one plans to be a product manager specific to design or technical products, the science stream would be preferred. 

How to become a Product Manager after 12th (UG Courses) 

One can either apply for a bachelor’s degree in business management and then apply for a Masters’s program in business management. Or gain a relevant bachelor’s degree in marketing, technology, engineering, design, economics, or related fields, and apply for a Master’s degree in Business Management. 

Learn about: How to spot early signs of business interest

UG courses for Product Management In India 

The eligibility criteria for the bachelor’s program: 

  1. Minimum  55% or equivalent in 10 + 2 Grade from a registered school or institution.
  2. Institution-specific entrance exam or merit-based selection.

A few of the entrance exams are,

  2. IIM Rohtak IPM Aptitude Test
  3. CUET
  4. JIPMAT 
  5. Symbiosis SET
  • Undergraduate degrees

Bachelor’s degrees in business management offered in India are as shown in the table below. The papers offered in these courses are – Finance, Entrepreneurship, Real Estate, Human Resource Management, Accounting and Information Systems, etc. 

Name of the courseDuration
Bachelor in Business Management (BBM3 years
Bachelor in Business Administration (BBA)3 years 
Bachelor in Business Studies (BBS3 years
  • Top 10 colleges in India for Product Management

Here’s a list of the top Universities in India from where you can pursue your career in Product Management. 

Name of the InstituteLocationEstimated Fees (in INR)
Narsee Monjee Institute of Management StudiesMumbai3,02,000
Narsee Monjee Institute of Management StudiesHyderabad2,52,000
Jamia Millia Islamia Delhi39,300
Alliance University Banglore7,50,000
Jindal Global Business SchoolSonepat4,50,000
Christ UniversityBangalore1,66,000
Lovely Professional UniversityJalandhar1,12,000
OP Jindal Global UniversityHaryana4,50,000
ICFAI Business SchoolHyderabad2,60,000
SCMS Hyderabad1,070,00

Know about: 10 best Product Design colleges in the world

UG courses for Product Management Abroad 

The eligibility criteria to apply for business management or related technical fields are as follows:

  1. Minimum 60% in 10 + 2 grades from a recognized board and institution. 
  2. Minimum eligibility score in language tests (check website for university-specific requirements):
    1.  International English Language Testing System (IELTS)
    2. Test of English as a Foreign Language (TOEFL)
    3. Pearson Test of English (PTE)
  3. Entrance exams for eligibility:
    1. Scholastic Assessment Test (SAT)
    2. Graduate Management Admission Test (GMAT)
    3. American College Testing (ACT)
    4. Graduate Record Examination (GRE)

Or University specific entrance exam. 

  • Certificates courses abroad for Product Management
Name of courseDuration
Product Manager Certification Course by Product Manager HQ10 weeks
Product Management and Ownership by York University3 weeks (self-paced)
Product Management Certification by Product School8 weeks
Digital Product Management by EdX and Boston University7 weeks
Product Strategy by Northwestern | Kellogg School of Management 2 months

Clever Harvey’s JuniorMBA Future CEO program further upskills you and complements you with industry exposure.

  • Undergraduate courses abroad for Product Management
Name of courseDuration
Bachelors in Product Design and Development3 years
BA (Hons) Business Management3 years
Bachelor of Business Administration3 years
Bachelor of Management in Business Economics3 years
Bachelor of Science (B.Sc.) in Management and Technology 3 years
  • Top colleges abroad to become a Product Manager

Here’s a list of the top Universities in India from where you can pursue your career in Product Management. 

Name of the InstituteLocation
Teesside UniversityMiddlesbrough, UK
Northeastern UniversityBoston, USA
The University of Illinois at ChicagoChicago, USA
Monash UniversityMelbourne, Australia
University of TorontoToronto, Canada
Ludwig Maximilians University MunichMunich, Germany
Humboldt University of BerlinBerlin, Germany
Eastern Institute of TechnologyNew Zealand
Manukau Institute of TechnologyAuckland, New Zealand
ESSEC Business School – FranceParis, France

Step 4: Job Preparation

  1. Internships

During the undergraduate course or after, one can apply for internships related to product management in different industries. While applying for the internships cultivate the skills and experience that can be added to the portfolio

  1. Portfolio creation:

A portfolio can be in any format with detailed information regarding the projects you have worked on, case studies, reviews, certifications and contact details. The sooner you start your career, the better! Check out the Clever Harvey Junior MBA course on Technology

3. Freelance:

Though it is a managerial-level position, one can be a remote Product Manager as well. However, previous relevant experience in the field would be preferred.  

Read this: Best ways to develop early Entrepreneur skills

Skills to become a Product Manager

Skills to become a Product Manager
Skills required to become a Product Manager
Interpersonal skillsTechnical skillsBusiness skillsMarketing SkillsUser Skills Core Product Skills 
LeadershipInnovation Product councilProduct PositioningWireframeVision
CommunicationPartnershipProduct PlanningProduct DiscoveryRequests Roadmap
Stakeholder ManagementSpecificationProduct AnalysisProduct CompetitionFeedbackRequirements
Team collaborationSystem AnalysisProduct Support Product Optimization PersonasTesting Features

Salary of a Product Manager – Country wise list

The table below provides the average annual salary of Product Managers globally. 

CountryIndia(in rupees)US(in dollars)UK(in pounds)Canada(in Canadian dollars)Singapore(in Singapore dollars)Germany(in euros)
Avg. Annual SalaryINR 16.3 LPA$89,861£57,555$89,325SGD 36,000€63,000

Top recruiters for Product Manager in India

Top recruiters in India 
Cognizant Technology Solutions
DXC Technology
Tata Consultancy Services

Top recruiters abroad for Product Manager

Top recruiters abroad 

The role of a product manager is a challenging one, but also a financially rewarding position. As product managers map out plans for the product’s features, vision, strategy, efficient cross-team cooperation, and alignment of stakeholders to establish the efficacy for success. It is estimated that the position will gain more demand and relevance over the next couple of years. 

Businesses built by Teen Entrepreneurs

FAQs related to becoming a Product Manager after 12th in India

What qualifications do I need to be a product manager?

The basic requirement to become a Product Manager is a relevant degree in Business Administration or Management and 2-3 years of experience in Product development. 

Are product managers paid well in India?

The average salary of a Product Manager in India is 17 lakhs p.a. With the lowest being 5.8 lakhs p.a., the highest being 35 lakhs p.a

How do I start a career as a product manager?

You can start your career by gaining relevant experience in product development, followed by applying for the position of Associate Product Manager. 

How to become a product manager after the 12th?

You can enrol for a bachelor’s Program in Business Management or administration or related fields.

Which degree is best for a product manager?

An ideal candidate would possess a Bachelor’s degree in Business Administration and a Masters’s degree in management with relevant product management experience of 2-3 years.

What are the job profiles available for Product Managers?

Based on the experience level and size of the organization, the different roles you can apply for our- Associate Product Manager, Senior Product Manager, Product Leader, Principal Product Manager, etc.

Recent Blogs

How to become a content writer

How to become a Content Writer – A Complete Guide

Embarking on a journey as a content writer requires passion, persistence, and continuous learning. With the increasing digitalization of businesses, the demand for skilled content writers is on the rise. Dive in, keep writing, and you’ll carve your niche in no time!

Read More
How to become a marine biologist

How to become a Marine Biologist in 2023- Dream Job Guide

Delve deep into the mysteries of the oceans and uncover the secrets of its inhabitants. If the world beneath the waves intrigues you, a career as a marine biologist awaits. Discover the path to explore and study marine organisms and their fascinating world.

Read More

Leave a Reply

Your email address will not be published.

Introducing Clever Harvey College Catapult - Get in to your Dream College. Guaranteed.
Introducing Clever Harvey College Catapult - Get in to your Dream College.
What does a Social Media Manager Really Do? What does a Media Manager really do? Top 10 colleges to become a Product Manager Abroad Top 8 colleges to become a Product Manager in India
What does a Social Media Manager Really Do? What does a Media Manager really do? Top 10 colleges to become a Product Manager Abroad Top 8 colleges to become a Product Manager in India