Does frequent change excite you? Do you feel compelled to learn new things? Do you thrive in a fast-paced, creative environment? Do you think logically? If you responded yes to even two of the above questions, a career in growth marketing might be worth trying.
But don’t worry if you’ve only recently learned about growth marketing. It is a relatively new discipline of marketing that has rapidly been growing. According to Google Trends, interest in this discipline saw an upsurge in 2011.
Read on and discover how to become a Growth Marketer, who exactly is a Growth Marketer, the educational qualifications to become one; the skills you’ll need, who’s hiring and the salary insights across the world.
Who is a Growth Marketer?
A growth marketer employs dynamic marketing strategies to strengthen the relationship between the brand and the customer by using data collected from surveys and analysis to refine previously deployed marketing techniques. Techniques to optimize business and retain the customer right from the time of acquiring a customer till the time a customer becomes loyal to the brand.
Learn more: How to become a Market Research Analyst
How to Become a Growth Marketer
After completing your 12th grade, you can pursue a degree in BMS with a specialization in digital marketing or a degree in information technology along with a diploma or certification course in digital marketing.
Step 1: Stream to select
Though there isn’t a strict stream one needs to choose to become a Growth Marketer. However, due to the technical knowledge required in the field, it is advisable to pursue the science stream after completing Grade 10. Enrolling in certificate courses in Digital Marketing or Bussiness Analysis would be helpful.
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Step 2: Certification Courses & Project Courses
Certificate courses are the best way one can upskill themselves and work on projects to gain in-field experience. Here are a few online certificate courses:
Name of the course | Duration |
Google Digital Marketing & E-commerce: Google. | 3- 6 months |
Business Growth Strategy: University of Virginia | 1- 4 weeks |
Developing a Marketing Mix for Growth: University of Illinois at Urbana-Champaign. | 1-3 months |
Entrepreneurship: Growth Strategies: University of Pennsylvania | 1- 4 weeks |
Artificial Intelligence in Marketing by University of Virginia | 1 – 4 weeks |
Step 3: Educational Qualifications
Since Growth marketing is a relatively new discipline, there aren’t courses focusing specifically on growth marketing. The closest courses are diploma or undergraduate courses in digital marketing, business management and marketing.
How to become a Growth Marketer after 10th (Diploma Courses)
A diploma in Digital Marketing and related courses require a minimum of 60% in Grade 10 or equivalent from a recognized board and institution. Here are a few Diploma courses one can try after Grade 10.
Name of the course | Duration |
Diploma in Digital Marketing by ISBM | 6 months |
Digital Marketing course by Digital Scholar | 4 months |
How to become a Growth Marketer after 12th
After completing Grade 12, one can proceed to become a Growth Marketer by enrolling in a bachelor’s program in marketing, business management or administration.
Courses to become a growth marketer In India
The eligibility criteria for both diploma and undergraduate courses in India is a minimum of 55% in 10 + 2 Grade from a recognized university and board
- Diploma course in India
Name of the course | Duration |
Diploma in Digital Marketing (NMIMS) | 3 – 12 months |
Diploma in Sales and Marketing Management | 4-8 months |
Digital marketing course by IIM Skills | 3- 6 months |
- UG courses in India
Apart from the 10 + 2 eligibility criteria, a candidate will have to appear for the entrance exam. Here are a few popular entrance exams for the below-mentioned courses:
- NPAT
- CMAT
- SET
- CAT
- MAT
- XAT
Name of the course | Duration |
Bachelor in Business Administration (Marketing) | 3 years |
Bachelors in Business Administration (Digital Marketing) | 3 years |
BCom (Marketing) | 3 years |
Bachelors in Business Management (BBM) | 3 years |
Also read: SAT Exam Sample Papers & Practice Papers – How to prepare
- Top colleges in India to become growth marketer
Here are the top colleges for the above-mentioned courses:
Name of the Institution | Location |
Indian Institute of Management – [IIM] | Indore |
NMIMS | Mumbai |
Indian Institute of Management – [IIM] | Rohtak |
Christ University | Bengaluru |
KIIT School of Management | Bhubaneshwar |
BML Munjal University- [BMU] | Gurgaon |
Woxsen University | Hyderabad |
ICFAI Foundation for Higher Education | Hyderabad |
Indian Institute of Management | Ranchi |
Loyola College (Autonomous) | Chennai |
How to become a growth marketer abroad
The eligibility criteria for Marketing, business management, and administration-related courses abroad are:
- Minimum of 55% in Grade 10 + 2 from a recognized university and board.
- Clear entrance exams like IELTS, TOEFL, SAT, ACT, etc.
- Qualify university-specific application process and entrance procedure.
- SOP, LOR, LOI, certificates.
- UG courses Abroad (Course-Duration table)
Name of the course | Duration |
BA (Hons) Marketing | 3 years |
Bachelor in Marketing Management | 3 years |
Marketing, BS | 3 years |
BA (Hons) Business Management (Marketing) | 3 years |
BA Business Administration | International Management & Marketing | 3 years |
BSc in International Marketing | 3 years |
Bachelor in Global Sales and Marketing | 3 years |
Bachelor of International Sales and Marketing Management | 3 years |
Bachelor of Science in Marketing | 3 years |
BBA in Marketing | 3 years |
- Top colleges abroad
Below are the colleges that offer the above-mentioned courses:
Name of the Institution | Location |
Arizona State University | Tempe, USA |
Teesside University | Middlesbrough, UK |
Texas A & M University | USA |
Fontys University of Applied Sciences | Venlo, Netherlands |
Berlin International University of Applied Sciences | Germany |
Carleton University | Canada |
Schiller International University | Paris |
University of Applied Sciences Upper Austria | Austria |
Coventry University | Coventry, UK |
National University of Singapore | Singapore |
Step 4: Job Prep required to become a Growth Marketer
- Internships:
A degree, alone, is insufficient for marketing. It is essential that you put what you learn in theory into practice. To optimize digital marketing strategies, you must first grasp how the fundamentals of digital marketing work in practice.
As a result, taking on an internship or an independent project to learn about marketing is usually beneficial. Only after you’ve figured out how to implement digital marketing tactics, what works in the real world, and what the technical components of marketing are, can you move on to growth marketing.
- Portfolio creation:
Portfolios are the best way to portray your work to potential recruiters and increase your chance to be selected. Make sure to include personal projects and social media profiles to highlight your skills and experience.
Ensure that your portfolio is well organized with certifications, contact information, case studies, hosting platform, designs, sample works, etc.
Get a taste of the career with the chance to work on real industry projects with big brands like PUMA and Samsonite. Check out Clever Harvey’s JuniorMBA in Digital Marketing and Chief Marketing Officer programs.
- Freelance:
A lot of startups prefer to hire freelance Growth Marketers. If you are a growth marketer who understands the marketing essentials, sales funnel and B2H (Business to Human) approach, etc. you can work on multiple projects as a freelancer.
Skills to become a Growth Marketer
Growth Marketers need to wear multiple hats and possess a range of skills. Here are a few of them:
Interpersonal skills
- Creative
- Analytical
- Communication skills
- Strategic thinking
- Adaptable
- Decision-making skills
Technical skills
- Data Analytics
- Digital Marketing
- Customer Psychology
- Basic Design Skills
- Business Analysis
Salary for a Growth Marketer
Demand for growth marketers has increased steadily over the past few years. Startups and established businesses are competing with one another for the best growth marketer, raising salary rates.
Salary in India for a Growth Marketer
Growth Marketer is a high-paying job considering the skillsets it demands. According to AmbitionBox, their salary ranges from ₹ 7.4 Lakhs to ₹ 29.5 Lakhs with an average annual salary of ₹ 16.0 Lakhs in India.
Location | Banglore | New Delhi | Mumbai | Chennai |
Avg. Salary/year | 21.0 LPA | 18.0 LPA | 25.0 LPA | 12.0 LPA |
Salary abroad for a Growth Marketer
In the table below there is the average annual salary of Growth Marketers around the world:
Country(currency) | Canada(CAD) | Australia(AUD) | Japan(JPY) | Singapore(SGD) | US(USD) |
Avg. Salary/year | $76,407 | $70,000 | ¥3,216,000 | $75600 | $75,899 |
Top agencies in India
- HIcentrik
- Dot Com Infoway
- Niswey
- Zestard Technologies
- King Crescent
- Bo&Mitchi
- Ogilvy India
- iGenero Web Solution Private Limited
- VirtusaPolaris
- Pinstorm
Top agencies abroad
According to Growthmentor, the following are the best marketing agencies for Growth Marketers:
- Relevance
- Ladder.io
- Swidia
- Tuffgrowth
- Growth Shop
- EmberTribe
- OrangePegs
- Kurve
- Fantom Agency
- We Scale Startups
It is a profession that demands a data-driven analysis of the business needs and building the right kind of strategy to not just retain customers but generate higher revenue and referral. Growth marketers are high in demand for their holistic approach and longer commitment to planning.
FAQs about how to become a Growth Marketer
Who is a Growth Marketer?
A growth marketer employs dynamic marketing strategies to strengthen the relationship between the brand and the customer by using data collected from surveys and analysis to refine previously deployed marketing techniques.
Can i be a Freelance Growth Marketer?
Yes, A lot of startups prefer to hire freelance Growth Marketers.
What are the technical skills required to become a Growth Marketer?
Data Analytics, Digital Marketing, Customer Psychology, Basic Design Skills, Business Analysis, etc.
How much does a Growth Marketer earn in India?
According to AmbitionBox, their salary ranges from ₹ 7.4 Lakhs to ₹ 29.5 Lakhs with an average annual salary of ₹ 16.0 Lakhs in India.
What stream should I choose after 10th to become a Growth Marketer?
Though there isn’t a strict stream one needs to choose to become a Growth Marketer. However, due to the technical knowledge demand in the field, it is advisable to pursue the science stream.
Is Growth Marketer profession in demand?
Demand for growth marketers has increased steadily over the past few years. Startups and established businesses are competing with one another for the best growth marketer, raising salary rates.
What undergraduate courses should I apply for Growth marketer?
After completing Grade 12, one can proceed to become a Growth Marketer by enrolling in a bachelor’s program in marketing, business management or administration.