Career in Product Design: 7 Things About the Amazing World of Product Design

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Everyone is familiar with the term “designer,” which refers to someone who creates a structure, format, or even the appearance of an object. Anyone with a creative streak can pursue a design career in various fields, including product design, graphic design, interior design, gaming design, and even interface design. 

India’s design sector is increasing by 23 to 25 percent per year. Design has the potential to change the way we think about things while also bringing new economic benefits and a higher quality of life.

More than 62,000 designers are needed in India for the country’s industrial, graphic, communication, packaging, and other businesses, but only 7000 are certified designers. This demonstrates the design industry’s potential and opportunity in India. 

Product Design, Fashion Design, Interior Design, Animation Design, and Graphic Design are professions in high demand in industries such as automobiles, information technology, fashion, hospitality, retail, media/publishing firms, education, real estate, and even government.

The product design career, in particular, is growing and will exhibit a CAGR of 10.36% for the forecast period of 2021-2028, according to a report by McKinsey & Company. India is known as a technology service provider and is getting popular as a product engineering hub worldwide. 

Innovative products and ideas coming out of the nation are a result of the growing product design industry, with software technologies for design and development of products being at the heart of product engineering services.

Product Design Career Job Opportunities

Product designers are people who build new products, or innovate on existing ones, to provide user convenience and an excellent experience. They ideate solutions to fill utility gaps in products and work with a network of people to create prototypes. They understand the purpose of the product and all the little details required for it to run.

Since a product can describe any item that is up for sale, the scope for an individual pursuing a product design career is vast. They can choose to specialise in a specific product such as lighting, automobiles, phones, or software. 

The choices are truly infinite. Industries require product designers because they require newer ideas, newer inventive items, and newer designs to ensure that consumers are continually interested in buying their products. Those with technical skills and a creative streak will find the career suitable.

There are two main ways a product designer works. They either work in-house for a company where they collaborate closely with a company’s marketing department to improve existing products and create new ones, or as a consultant. In a consultant role, product designers advise clients and design a product based on their requirements.

Currently, there are over 16,000 job opportunities available just in India for product designers.

Source: Naukri.com

In short career as Product Designer is really good option with these many opportunities available.

Product Design Career Profiles

Upon completion of a product design education, whether an undergraduate or postgraduate degree, many top recruiting companies in colleges and beyond offer a variety of employment opportunities. There are a variety of job roles a student of product design can pursue, depending on their talents and knowledge. Let’s look at some of the best job profiles and top recruiters for students interested in a product design career.

#1 Product Manager:

A product manager determines client wants and keeps track of the company’s commercial goals. They assess if the items will meet the needs of customers and collaborate on various projects with team members to bring product visions to life.

#2 Product Marketer:

This product design career has a goal to maximize profits for the firm and offer suggestions on how to properly pitch marketing talents in order to get more consumers or clients and establish a reputation as a trustworthy organization. They promote their products, services, and ideas while developing sales methods that match the needs of their customers.

Marketers are in charge of overseeing and developing marketing programmes to advertise the company’s products to potential buyers. This is where the know-how of a product designer comes into play. They know all the features of the product and which ones to highlight to get a customer’s attention.

#3 Product Designer:

This the most common product design career. A product designer collaborates with other team members to create and produce the most efficient consumer products. They review and update existing product designs as per market trends and build new items to solve consumer problems.

As mentioned previously in the article, a product designer will most likely choose a specific product to specialise in. This product design career could range from lighting design to jewellery design.

#4 Design Consultant:

A design consultant is in charge of assessing clients’ and customers’ needs and developing and designing goods to meet those needs. They research what a product does for a user and how to improve their experience with it. Design consultants also share their ideas with the company, and products are appraised as a result of their input.

#5 Advertising Director:

An advertising director is in charge of helping team members and overseeing the company’s various initiatives and campaigns. They oversee the company’s budget and hold meetings to share ideas from other team members for the betterment and expansion of the company’s operations.

#6 Product Manufacturer:

A product manufacturer is in charge of developing and designing new items, either from raw materials or by advising workers on how to make the product and what materials to use. They also inspect new products for quality and maintain the manufacturing equipment. Product manufacturers oversee the product manufacturing department and develop the products as needed.

#7 UX/UI Designer:

This product design career would suit you if have good computer and creativity skills. A UI/UX designer is in charge of creating the software and user interface for any mobile app that we use today. A UI/UX designer’s primary responsibility is to improve the design and usability of a particular programme to produce a better user experience. They create user interfaces for websites, mobile apps, software, and video games so that users can browse and engage with the programme easily.

These designers concentrate on designing designs that make using the app or website easier, more appealing, and pleasurable for the user. While designing, designers assess the user’s demands and analyze components such as usefulness, value, legitimacy, and accessibility. 

They address concerns like long and complicated forms, difficult-to-find buttons, and visual clutter, all of which might deter customers from purchasing what they want from a website or page.

Though the roles have similar responsibilities, they each have a unique part to play in companies. These product design profiles can be applied to several industries, meaning there is no shortage of opportunities for a student pursuing a career in product design.

Product Designer Salary in India

Depending on the product design career, education status, skills, and the industry they are interested in working in, the average salary will differ. Of course, an individual with higher education qualifications and experience can demand more pay. 

Just as a product designer working in a highly technical industry can. Below are approximate average annual salaries of different product design roles as recorded in recent years.

A Product Design Career: What You Need to Know

These are not the maximum salaries in any given product design career. As they gain more experience and knowledge, they would be capable of earning more. The real money is in creating a product that can be patented and used by the general public for decades to come.

Product Designing Career Recruiters

If a company makes a product, it will require a product designer in some capacity. Here are a few top Indian companies that a student can go to work for in a product design career.

WIPRO: Wipro Limited is an Indian multinational organisation that specialises in IT, consulting, and business process outsourcing.

Amazon India: Amazon India is a subsidiary of Amazon.com, Inc., an e-commerce, cloud computing, digital streaming, and artificial intelligence-focused American multinational technology firm. It has been described as one of the world’s most powerful economic and cultural forces, as well as one of the most valuable brands. 

Flipkart: Flipkart is an Indian e-commerce company that conveniently offers a large variety of products to consumers through its online store.

Accenture India: Accenture India is part of Accenture, a Fortune Global 500 organisation that specialises in business strategy, technology strategy, operations strategy, and technology, business, and management consulting.

Myntra: Myntra is a well-known Indian fashion e-commerce startup based in Bengaluru, Karnataka. The business began in 2007, intending to sell customised gifts.

Bajaj Group: Bajaj Group is an Indian multinational conglomerate that comprises over 30 companies like Bajaj Auto and Bajaj FinServe.

Reliance Entertainment: Reliance Entertainment Pvt Ltd is an entertainment and media firm based in India. It is a Reliance Group division that manages the company’s media and entertainment business across all content and delivery platforms.

Red Chillies Entertainment: Red Chillies Entertainment is an Indian visual effects, production, and distribution company established by actor Shah Rukh Khan and his wife Gauri Khan in 2002.

Godrej: Godrej Group is an Indian multinational conglomerate that operates in various sectors, including real estate, consumer products, industrial engineering, appliances, furniture, security, and agricultural products.

It’s important to remember that job profiles and top recruitment firms fluctuate from person to person based on abilities, knowledge, competence, and experience in the sector of work. Top organisations prioritise individuals who have excelled in their academics and have past work experience. It also depends on the colleges, as placement prospects vary from one to the other.

Product Design Career Skills

Studying for a course degree in product design necessitates a variety of talents from the student. Product design is a technology and design-based degree that demands students to have strong sketching skills as well as an understanding of consumer needs.

Students pursuing a product design career must be able to solve problems, generate solutions to a variety of difficulties, communicate, use basic computing, design computers, be creative, and be well-organised. They should be well-versed in the foundation of the course study because their course subjects are built on practical learning rather than theoretical ones.

Apart from the abilities, attention to detail learning, and dedication to the course study are required when completing the course. 

Product Design Career Courses

Following 12th grade, there are various diploma and graduate courses available to build a product design career. Bachelor’s degrees in Product Design/Industrial Design are available from institutions such as the National Institute of Design (NID) and various IITs.

Alternatively, one can enrol in a regular engineering or architecture programme and then go on to a postgraduate diploma or degree programme provided by several reputable Indian institutes. Almost all of these institutions have their entrance exams that will assess your job ability. To pursue a school in product design, you’ll need a strong portfolio.

Conclusion

A product design career opens up a world of possibilities, and there is a lot of room for growth in this profession. Industries require product designers because they require newer ideas, newer inventive items, and newer designs to ensure that consumers are continually interested in buying their products. Those with technical skills and a creative streak will find the career to be a good fit.

You now have a guide on how to become a product designer, but before you take the step towards this career you may want to test drive the career.

Try your hand at one aspect of product design with Clever Harvey’s JuniorMBA program in UX designing with Infinity Cars. 

FAQ’s related to Product Design Career

What does the study of product design deal with?

Dealing with design, creativity, resolving product-related challenges, and delivering solutions to numerous issues in product design are all part of product design.

How many years is a course study in B. Des/BA in product designing? 

A B.Des or BA degree in product design takes 3 years, and sometimes 4 years if it includes an internship.

Is it worth pursuing a product design degree?

Product design is a useful course of study for those interested in the field of design or who wish to start their own product business afterward. It is worth pursuing because of the job opportunities it provides.

Which is the best college in India to pursue product design?

The National Institute of Design (NID) in Ahmedabad and Lovely Professional University in Phagwara are two of the best colleges in the country for studying product design.

What is the average salary for an individual with a degree in product design?

Individuals with a degree in product design can expect to earn between Rs. 3 Lacs and Rs. 7 Lacs per year on average. However, depending on their abilities, knowledge, and expertise in the sector, it varies from person to person.

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