The advertising sector has become incredibly lucrative in a digital environment where brands constantly compete for our attention. This industry has grown even more lucrative as social media develops, and how we consume advertising keeps changing.
Think you have advertising ideas that can go viral? You should become an advertiser!
Read the blog to learn about a career as an advertiser, job roles, career paths, educational qualifications, and salary insights. Make sure to read till the end for some good reading suggestions!
An advertiser is a person or business that employs traditional and digital media in a persuasive and creative manner to market a brand, product, or service. By researching the needs of the market and the potential customer base, these creative specialists develop, advertise, and positively promote items.
An advertiser can take on several responsibilities depending on their job role. Although coming up with ideas and producing ads is a big part of their duty, there is a lot more involved in the job. The nature of the job will demand the following responsibilities in your career as an Advertiser:
Here is a list of specific job roles with the best outlook you can pursue if you are interested in a career as an advertiser.
No matter how creative you are, in today’s time of virality, if you wish to have a career as an advertiser, you need to have some educational background to support your skillset.
Here are a few career pathways you can adopt to have a career as an advertiser right after school.
Path I
Path II
After either of the pathways, one can pursue internship opportunities followed by a full-time position. Though not compulsory, a postgraduate degree will give you an upper edge in the job market.
As you grow in your career, you will gain more knowledge and experience in your specific field. With more experience and knowledge come higher job roles and salaries.
The table below highlights the industry average salary that you can expect as your career as an advertiser grows.
| Career Level | Experience | Industry Average Salary |
| Entry Level | 0 – 2 years | ₹5.4 – ₹6.6 lacs per annum |
| Managerial | 3 – 4 years | ₹7.2 – ₹9 lacs per annum |
| Director | 6 – 7 years | ₹9.6 – ₹13 lacs per annum |
| VP | 12 – 14 years | ₹14 – ₹25 lacs per annum |
| Chief Marketing Officer | Above 20 years | ₹18 – ₹38 lacs per annum |
Following is a comprehensive list of skills you will need to master to be successful in a career as an advertiser.
The Indian advertising market was estimated to be worth around 564 billion Indian rupees in 2020, and by 2022, it was expected to grow to up to 700 billion rupees. In the period under consideration, the industry had developed at a pace of 11.59%, and in the years to come, fast digitalization would likely fuel further expansion in the sector.
The cost of advertising had been continuously rising until 2020 when the coronavirus shut down many industries. Fortunately, the market had strong growth in 2021 and is anticipated to keep up this trend and reach 1 trillion dollars in 2026. A career as an advertiser has potential for growth.
Every business in every industry requires advertising, otherwise, no one would know of their products or service. Regardless if the business is in the commercial or industrial sector, it will always need an advertiser. Here is a list of popular industries for a career in advertising.
The best approach to learning about skillsets or areas of interest in advertising is through certificate courses. Additionally, it shows that the individual is making an attempt to master new skills.
You can enrol in certificate programs while you’re still in college or after your graduation if you’ve already learned the nuances of the industry.
Finding a certificate course in advertising would be challenging because the field of advertising is so diverse. To jump-start your career in advertising, you might look at specific courses within the industry.
Here are a few certificate courses to try in your development of a career as an advertiser:
All areas of advertising, regardless of which one you want to succeed in, require abilities like problem-solving, originality, and spontaneity. To start your career as an advertiser, getting a bachelor’s degree would be the best course of action.
Both online and offline options are offered for undergraduate advertising courses. You will gain knowledge of techniques including critical analysis, message development, research testing, etc.
The eligibility criteria and top colleges you can apply to are discussed in our blog- How to become an Advertiser. The estimated duration of the undergraduate courses is 3-4 years.
Here are a few undergraduate courses you can try to begin your career as an advertiser:
The eligibility criteria for applying to a postgraduate program in advertising are as follows:
Here are a few postgraduate courses you can try to upskill your career as an advertiser:
| Degrees | Duration |
| Postgraduate Diploma in Advertising | 2 years |
| Postgraduate Diploma in Public Relations | 2 years |
| Postgraduate Diploma in Radio and TV Journalism | 2 years |
| Postgraduate Course in Multimedia Journalism | 2 years |
| Postgraduate Course in Advertising and Corporate Communication | 2 years |
| Master of Arts in Advertising | 2 years |
| Master of Arts in Public Relations | 2 years |
| Post-graduate in Market Research and Data Analytics | 2 years |
Check out our previous blog to learn more about the eligibility criteria to apply for undergraduate courses abroad. You can pursue your bachelor’s in Marketing/advertising/brand management/graphic design or related fields.
The eligibility criteria to apply for postgraduate courses in Advertising are:
Here are a few postgraduate courses in advertising abroad that you can try to upskill your career as an advertiser:
| Degrees | Duration |
| MBA in Advertising | 2 years |
| MBA in Mass Communications | 2 years |
| MBA in Public Relations | 2 years |
| MBA in Communication Studies | 2 years |
Books to read for a career as an Advertiser:
Advertising surrounds consumers in the face every day. This may be the ideal career for you if you possess the advertising skills to get them to stop and take notice of your own campaigns.
Take some time to figure out what skills you possess, and which ones you need to work on. This introspection will help you be clear on which type of advertising job role matches the advertising skills you have.
Still confused? See if you would like to become a Future Advertiser with Clever Harvey’s JuniorMBA Advertising program, where you will get to work in advertising, branding and digital marketing with the likes of Domino’s, Puma and Kellogg’s.
Marketing is essentially the act of figuring out how to effectively satisfy clients’ wants after having identified those needs. Advertising, in contrast, is the practise of marketing a business and its goods or services through paid means. In other words, marketing includes advertising as a part of it.
A job in the modern ad industry is as difficult to secure as a major account due to the intense competition in the industry and the dearth of open opportunities. Even internships are difficult to obtain, and that path is not particularly obscure.
After class 12, look for degrees in marketing and intern with companies during your studies. This will help you create a network and land a career as an advertiser.
For fresh graduates who wish to use their marketing degree to their advantage, advertising and marketing agencies make sense. Copywriters, researchers, artists, and event planners are examples of entry-level employment.
Math isn’t a core skill required for an advertising career. Though you will be analyzing numerical data and managing budgets, having some maths skills would help.
After starting a job in advertising, a couple of years of experience in the advertising field would be necessary to move up to a managerial position.
You can select any stream that interests you. Candidates with formal management or advertising/mass communication qualifications are typically sought after by advertising companies. For positions in market research, client services, and media planning divisions, MBAs are preferred.
Ways to improve advertising skills include taking courses, networking with people in the field, reading books on advertising, and staying up-to-date on industry trends. Take up internships during your studies as well.
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