Career as a Growth Marketer – be the one to increase business growth

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Believe the same? Growth Marketing does too!
[source] Believe the same? Growth Marketing does too!

Think you are someone who loves frequent change? That business, analytics, and technology excite you? Are you a person who is analytical and has grit? 

Guess you should embrace the field of Growth Marketing. As one of the recent careers booming in the job market, the prospects are good and so is the marketing landscape. 

In this blog, we will discuss a career as a Growth Marketer, the job roles, career path, skills, qualifications, and the salary of a Growth Marketer. 

What does a Growth Marketer do?

A growth marketer uses dynamic marketing methods to improve the bond between the brand and the consumer. They refine earlier marketing efforts by utilizing data from surveys and analysis.

The nature of the job will require you to fulfil the following responsibilities in your career as a growth marketer:

Guess what? You can use memes as a Growth Marketer!
[source] Guess what? You can use memes as a Growth Marketer!
  • Research to discover fresh approaches to using email marketing, social media channels, and content development to reach target consumers.
  • Creating ways to attract new customers via already-existing channels, including pay-per-click advertising or search engine optimization (SEO) (PPC).
  • Data analysis to identify the content kinds that are popular with target audiences and the content types that are not.
  • Making material that is pertinent to target audiences and is simple to distribute across social media platforms, such as blog articles, videos, infographics, etc.
  • Examining website data to determine the content kinds that appeal to users, the content types that are ignored, and the frequency of user access.
  • Generating fresh material based on the preferences and habits of particular target markets to encourage interest in a good or service.
  • Collaborating with developers and designers to produce userfriendly, high-quality websites.
  • Monitoring website performance with data analysis tools to find areas for improvement.
  • Creating plans to make a brand or product more well-known by forming strategic alliances with other businesses.

Job Roles for Growth Marketers

Due to it being relatively new, there aren’t many distinctions in a career as a Growth Marketer. Yet, here are a few job roles you can apply for: 

  • Digital Marketing Analyst:
    Analyzing, monitoring, and improving digital marketing initiatives is how a digital marketing analyst aids a marketing team. They collect data using various analytics and business intelligence technologies, evaluate it, and then communicate their findings and suggestions.
  • Associate Growth Marketer:
    To expand the company’s market recognition and sales pipeline at scale, the growth marketing associate is in charge of managing campaigns and lead generation channels. They help provide the company’s value proposition to important market segments and are essential in developing and carrying out the go-to-market strategy.
  • Director of growth:
    The agency’s most senior leader for generating new business in the regional market and throughout the network is the growth director. Driving business, client, and revenue growth is a director of growth marketing’s primary objective.

Career path for Growth Marketer

Imagine being a marketer on your team that can evaluate every aspect of strategy, from media planning to creative execution, and make timely, data-driven adjustments to attract and keep customers. That is what it’s like to be a growth marketer. 

For a career as a growth marketer, you can take the following pathways:

Path I:

  • 60% in Grade 10 from a recognized university.
  • Diploma in digital marketing
  • Qualify for entrance exams such as NPAT, CMAT, SET, CAT, MAT, XAT, etc. 
  • Bachelors’ in digital marketing/marketing/business management or related field.

Path II:

  • 60% in Grade 10 from a recognized university.
  • 55% in Grade 12 in any stream. 
  • Qualify for entrance exams such as NPAT, CMAT, SET, CAT, MAT, XAT, etc. 
  • Bachelors’ in digital marketing/marketing/business management or related field.

One can apply for internships during or after graduation. Though not a compulsion, after completing either of the pathways, one can pursue a postgraduate degree for a career as a Growth Marketer. The degrees are mentioned in the section on Qualification to become a Growth Marketer.  

Salary in different stages of a career as a Growth Marketer

It is one of the upcoming fields that is paid handsomely. Thanks to multiple startups that hire Growth Marketers. Based on some reports, the salary of a Growth Marketer differs based on sources like ambition.box, glassdoor, etc here’s a table with an estimated salary:

Years of experienceEntry level1-4 years 5-9 years
Avg. Salary/year4.5 LPA9.0 LPA15.5 LPA
Growth Marketers pay by experience

Skills Required to become a Growth Marketer 

Interpersonal skills

  • Creative:
    It might sound off the grid, but it is perhaps a skill that interconnects with all the skills below. The more creative your strategy is, the better the growth you can capture. 
  • Analytical:
    This skill is required both in the technical and non-technical sense. Learn to observe, research, and solve problems. 
  • Communication skills:
    Be it freelance Digital Marketing or full-time, one should be able to communicate their strategies to people of both technical and non-technical backgrounds. 
  • Strategic thinking:
    There is an ample number of marketing platforms and thousands of competitors, understanding every detail and forming a lasting strategy is key to having a career as a Growth Marketer. 
 You sure would, to build strategies.
[source] You sure would, to build strategies.
  • Adaptable:
    The market is constantly changing and business goals and objectives are also bound to change, one should be adaptable to such circumstances. 
  • Decision-making skills:
    We have emphasized it enough that in your career as a growth marketer you will have to study the market, competitors, etc. But you will also be the one to make coin-flipping decisions based on data. 

Technical skills

How you will celebrate after your marketing campaign turns a success!
[source] How you will celebrate after your marketing campaign turns a success!
  • Data Analytics:
    Growth marketers use data to develop hypotheses and more comprehensive strategies. They also comprehend data well enough to communicate their findings to non-technical collaborators. Therefore, it is a core technical skill. 
  • Digital marketing:
    Understanding the market, SEO optimization, CRO, and building campaigns are all part and parcel of being a growth marketer. 
  • Customer Psychology:
    there are tools to understand customer behavior, but understanding customer psychology through statistics will require extra effort from you to get the right output. 
  • Basic Design Skills:
    A large part of marketing success is how you portray your product. Thus, as a Growth Marketer, you should know the basics of design when it comes to posts, web pages, user interfaces, etc. 
  • Business Analysis:
    You work as a Growth Marketer and never stop at one strategy or one marketing campaign. It’s a loop of building growth potential for which you should analyze businesses and comprehend the output. 
    Check out our JuniorMBA Chief Marketing Officer Programs to gather the needed skills.

Is Growth Marketing a good career option?

Are you excited like Barry to start as a career as a Growth Marketer?
[source] Are you excited like Barry to start a career as a Growth Marketer?

A growth hacker must understand everything that falls under digital marketing, including SEO, analytics, viral growth, copywriting, and landing page optimization, among other things. But understanding analytics is the most crucial component.

They partake in every stage of the funnel. From 2021 to 2031, it is anticipated that the overall employment of managers in marketing, advertising, and promotions will increase by 10%.

 With job titles ranging from growth marketing associate to growth marketer to director of growth, Indeed offers thousands of positions in the field. Additionally, you’ll find a lot of job advertisements for “growth hackers,” which could or could not refer to a “growth marketer.”

Type of industries Hiring Growth Marketers 

With most businesses establishing a digital presence, growth marketers are in demand in every career that uses marketing channels to promote their goods and services. In your career as a growth marketer, you can work in the following industries:

  • AI Technology
  • Entertainment and Media
  • Design industry
  • Consultancy services
  • Ecommerce
  • Architecture
  • Digital Marketing industry

Top Recruiters for Growth Marketers in India

Based on the above-mentioned industries, here are a few places that hire Growth Marketers, and one can pursue a career as a Growth Marketer. 

  • HIcentrik
  • Dot Com Infoway
  • Niswey
  • Zestard Technologies
  • King Crescent
  • Bo&Mitchi
  • Ogilvy India
  • iGenero Web Solution Private Limited
  • VirtusaPolaris
  • Pinstorm

Courses to upskill as a Growth Marketer

The ideal approach to improve one’s knowledge and engage in projects that highlight their capabilities is through certificate programs. The certificate programs are often provided online and last between three and six months or for 4-6 weeks. A few online certificate programs are listed below:

  • Google Digital Marketing & E-commerce: Google.
  • Entrepreneurship: Growth Strategies: University of Pennsylvania
  • Artificial Intelligence in Marketing by University of Virginia
  • Business Growth Strategy: University of Virginia
  • Developing a Marketing Mix for Growth: the University of Illinois at Urbana-Champaign.

With Clever Harvey’s JuniorMBA classes, you may start developing your crucial abilities like analytical reasoning, data processing, decision-making, and more early on.

Qualifications to become a Growth Marketer

Even though, there isn’t a set path one must take to have a career as a growth marketer. It is advised to pursue the science stream after completing Grade 10 due to the technical skills needed in the profession. 

In your career as a Growth Marketer, you will have to expand a firm, any business, to outmanoeuvre competition at various stages of its development/expansion. Thus, a bachelor’s degree in Digital Marketing, Business Administration, or Management will prove beneficial. 

Degrees in India 

There’s no degree in India that focuses specifically on Growth Marketing as it is relatively a new field. However, an undergraduate degree in Marketing, Business Administration/Management, computer science, or a related field will be appropriate to learn about the essentials of growth marketing required in a career as a Growth Marketer. 

UG degree names

The eligibility criteria to apply for an undergraduate degree in India, with details of top colleges are shared in our blog- How to become a Growth Marketer. The courses are for an estimated 3-4 years. Here are a few courses you can try:

  • BCom (Marketing)
  • Bachelor in Business Administration (Marketing)
  • Bachelors in Business Administration (Digital Marketing)
  • Bachelors in Business Management (BBM)

PG 

To apply for a postgraduation degree one should have a minimum of 50% or equivalent in their undergraduate degree in marketing, business administration, or related field from a recognized university. Additionally, they will need to appear for the entrance exam and/or interview. The admissions are done on the basis of merit. 

Here are a few postgraduate courses you can try to upgrade your career as a growth marketer:

Name of the degreeDuration
MBA in Digital Marketing1-2 years
MA/MSc. in Marketing Management2 years
Masters in Advertising and Marketing2 years
Master in Business Management2 years
Postgraduate Degree you can apply in India

Degrees Abroad

The eligibility criteria are discussed in detail in the previous blog. One can pursue an undergraduate degree in Marketing, Marketing Management, Business Management, Business Administration, International Management & Marketing, Global Sales and Marketing, etc. 

To pursue a postgraduate degree abroad a candidate will have to meet the following criteria:

  • A minimum of 55% or equivalent grade point average in the undergraduate program from a recognized university.
  • English proficiency score in TOEFL, IELTS, or PTE. 
  • Application essay, SOP, LOR.

Here are a few postgraduate courses you can try abroad to upgrade your career as a growth marketer:

Name of the degreeDuration
Master in Digital Marketing and Customer Experience1 – 2 years
M.A./ M.Sc. Marketing Management1- 2 years
Master in Digital Marketing2 years
Master of International Management2- 3 years
Postgraduate Degree you can apply in abroad

References for Growth Marketers

Books to read for a career as a Growth Marketer:

  • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising by Ryan Holiday
  • Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares
  • Hooked: How to Build Habit-Forming Products by Nir Eyal
  • Growth Hacking: Silicon Valley’s Best Kept Secret by Chad Riddersen and Raymond Fong
  • Contagious: Why Things Catch On by Jonah Berger
  • The Paper Plane Plan: Growth hacking techniques especially for the B2B service industry by Ross Davies 
  • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd by Allan Dib 
  • Ready, Set, Growth hack: A beginners guide to growth hacking success by Nader Sabry
  • Growth IQ: Get Smarter About the Choices that Will Make Or Break Your Business by Tiffani Bova
  • Measure What Matters: OKRs: The Simple Idea that Drives 10x Growth by John Doerr

People to follow in your career as a Growth Marketers/Hackers:

  • Andrew Chen
  • Brian Balfour 
  • Eric Peters
  • Josh Fechter
  • Matthew Barby
  • Noah Kagan
  • Sean Ellis
  • Steli Efti
  • Sujan Patel
  • Theo Moulos
Hope the guide helped. High five!
[source] Hope the guide helped. High five!

It is a career that necessitates a data-driven analysis of the needs of the company and the development of the ideal strategy to not only retain customers but also increase revenue and referrals. 

Growth marketers are highly sought after for their all-encompassing philosophy and extended dedication to planning. One should try to pursue a career as a Growth Marketer. 

FAQ Section for a career as a Growth Marketer

What does a Growth Marketer do?

A growth marketer uses dynamic marketing methods to improve the bond between the brand and the consumer. They refine earlier marketing efforts by utilizing data from surveys and analysis.

Where do Growth Marketers work?

With most businesses establishing a digital presence, growth marketers are in demand in every career that uses marketing channels to promote their goods and services. In your career as a growth marketer, you can work in the following industries:
AI Technology
Entertainment and Media
Design industry
Consultancy services
Ecommerce
Architecture
Digital Marketing industry

What are the eligibility criteria to apply for a postgraduate degree abroad to become a growth marketer?

To pursue a postgraduate degree abroad a candidate will have to meet the following criteria:
A minimum of 55% or equivalent grade point average in the undergraduate program from a recognized university.
English proficiency score in TOEFL, IELTS, or PTE. 
Application essay, SOP, LOR.

Why should I become a Growth Marketer?

A growth hacker must understand everything that falls under digital marketing, including SEO, analytics, viral growth, copywriting, and landing page optimization, among other things. But understanding analytics is the most crucial component.
From 2021 to 2031, it is anticipated that the overall employment of managers in marketing, advertising, and promotions will increase by 10%. With job titles ranging from growth marketing associate to growth marketer to director of growth, Indeed offers thousands of positions in the field. Additionally, you’ll find a lot of job advertisements for “growth hackers,” which could or could not refer to a “growth marketer.”

Which job roles can I apply to in my career as a Growth Marketer?

Due to it being relatively new, there aren’t many distinctions in a career as a Growth Marketer. Yet, here are a few job roles you can apply for: 
Digital Marketing Analyst
Associate Growth Marketer
Director of Growth

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