Think you are someone who loves frequent change? That business, analytics, and technology excite you? Are you a person who is analytical and has grit?
Guess you should embrace the field of Growth Marketing. As one of the recent careers booming in the job market, the prospects are good and so is the marketing landscape.
In this blog, we will discuss a career as a Growth Marketer, the job roles, career path, skills, qualifications, and the salary of a Growth Marketer.
A growth marketer uses dynamic marketing methods to improve the bond between the brand and the consumer. They refine earlier marketing efforts by utilizing data from surveys and analysis.
The nature of the job will require you to fulfil the following responsibilities in your career as a growth marketer:
Due to it being relatively new, there aren’t many distinctions in a career as a Growth Marketer. Yet, here are a few job roles you can apply for:
Imagine being a marketer on your team that can evaluate every aspect of strategy, from media planning to creative execution, and make timely, data-driven adjustments to attract and keep customers. That is what it’s like to be a growth marketer.
For a career as a growth marketer, you can take the following pathways:
Path I:
Path II:
One can apply for internships during or after graduation. Though not a compulsion, after completing either of the pathways, one can pursue a postgraduate degree for a career as a Growth Marketer. The degrees are mentioned in the section on Qualification to become a Growth Marketer.
It is one of the upcoming fields that is paid handsomely. Thanks to multiple startups that hire Growth Marketers. Based on some reports, the salary of a Growth Marketer differs based on sources like ambition.box, glassdoor, etc here’s a table with an estimated salary:
| Years of experience | Entry level | 1-4 years | 5-9 years |
| Avg. Salary/year | 4.5 LPA | 9.0 LPA | 15.5 LPA |
Interpersonal skills
Technical skills
A growth hacker must understand everything that falls under digital marketing, including SEO, analytics, viral growth, copywriting, and landing page optimization, among other things. But understanding analytics is the most crucial component.
They partake in every stage of the funnel. From 2021 to 2031, it is anticipated that the overall employment of managers in marketing, advertising, and promotions will increase by 10%.
With job titles ranging from growth marketing associate to growth marketer to director of growth, Indeed offers thousands of positions in the field. Additionally, you’ll find a lot of job advertisements for “growth hackers,” which could or could not refer to a “growth marketer.”
With most businesses establishing a digital presence, growth marketers are in demand in every career that uses marketing channels to promote their goods and services. In your career as a growth marketer, you can work in the following industries:
Based on the above-mentioned industries, here are a few places that hire Growth Marketers, and one can pursue a career as a Growth Marketer.
The ideal approach to improve one’s knowledge and engage in projects that highlight their capabilities is through certificate programs. The certificate programs are often provided online and last between three and six months or for 4-6 weeks. A few online certificate programs are listed below:
With Clever Harvey’s JuniorMBA classes, you may start developing your crucial abilities like analytical reasoning, data processing, decision-making, and more early on.
Even though, there isn’t a set path one must take to have a career as a growth marketer. It is advised to pursue the science stream after completing Grade 10 due to the technical skills needed in the profession.
In your career as a Growth Marketer, you will have to expand a firm, any business, to outmanoeuvre competition at various stages of its development/expansion. Thus, a bachelor’s degree in Digital Marketing, Business Administration, or Management will prove beneficial.
There’s no degree in India that focuses specifically on Growth Marketing as it is relatively a new field. However, an undergraduate degree in Marketing, Business Administration/Management, computer science, or a related field will be appropriate to learn about the essentials of growth marketing required in a career as a Growth Marketer.
The eligibility criteria to apply for an undergraduate degree in India, with details of top colleges are shared in our blog- How to become a Growth Marketer. The courses are for an estimated 3-4 years. Here are a few courses you can try:
To apply for a postgraduation degree one should have a minimum of 50% or equivalent in their undergraduate degree in marketing, business administration, or related field from a recognized university. Additionally, they will need to appear for the entrance exam and/or interview. The admissions are done on the basis of merit.
Here are a few postgraduate courses you can try to upgrade your career as a growth marketer:
| Name of the degree | Duration |
| MBA in Digital Marketing | 1-2 years |
| MA/MSc. in Marketing Management | 2 years |
| Masters in Advertising and Marketing | 2 years |
| Master in Business Management | 2 years |
The eligibility criteria are discussed in detail in the previous blog. One can pursue an undergraduate degree in Marketing, Marketing Management, Business Management, Business Administration, International Management & Marketing, Global Sales and Marketing, etc.
To pursue a postgraduate degree abroad a candidate will have to meet the following criteria:
Here are a few postgraduate courses you can try abroad to upgrade your career as a growth marketer:
| Name of the degree | Duration |
| Master in Digital Marketing and Customer Experience | 1 – 2 years |
| M.A./ M.Sc. Marketing Management | 1- 2 years |
| Master in Digital Marketing | 2 years |
| Master of International Management | 2- 3 years |
Books to read for a career as a Growth Marketer:
People to follow in your career as a Growth Marketers/Hackers:
It is a career that necessitates a data-driven analysis of the needs of the company and the development of the ideal strategy to not only retain customers but also increase revenue and referrals.
Growth marketers are highly sought after for their all-encompassing philosophy and extended dedication to planning. One should try to pursue a career as a Growth Marketer.
A growth marketer uses dynamic marketing methods to improve the bond between the brand and the consumer. They refine earlier marketing efforts by utilizing data from surveys and analysis.
With most businesses establishing a digital presence, growth marketers are in demand in every career that uses marketing channels to promote their goods and services. In your career as a growth marketer, you can work in the following industries:
AI Technology
Entertainment and Media
Design industry
Consultancy services
Ecommerce
Architecture
Digital Marketing industry
To pursue a postgraduate degree abroad a candidate will have to meet the following criteria:
A minimum of 55% or equivalent grade point average in the undergraduate program from a recognized university.
English proficiency score in TOEFL, IELTS, or PTE.
Application essay, SOP, LOR.
A growth hacker must understand everything that falls under digital marketing, including SEO, analytics, viral growth, copywriting, and landing page optimization, among other things. But understanding analytics is the most crucial component.
From 2021 to 2031, it is anticipated that the overall employment of managers in marketing, advertising, and promotions will increase by 10%. With job titles ranging from growth marketing associate to growth marketer to director of growth, Indeed offers thousands of positions in the field. Additionally, you’ll find a lot of job advertisements for “growth hackers,” which could or could not refer to a “growth marketer.”
Due to it being relatively new, there aren’t many distinctions in a career as a Growth Marketer. Yet, here are a few job roles you can apply for:
Digital Marketing Analyst
Associate Growth Marketer
Director of Growth
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